Delta Media Group® is taking CMA reports to the next level with its automated custom CMA and presentation builder, Delta Pitch. 

This past May, Delta Media Group launched Delta Pitch. Being completely automated and customizable, this Comparative Market Analysis (CMA) and presentation builder goes hand-in-hand with DeltaNET® 7. Leveraging high-tech automation to generate accurate CMA reports you can present to customers, Delta Pitch is here to help you connect with and impress new leads. This can be accomplished with just a few clicks. 

How Does Delta Pitch Work? 

There are two different ways automated CMAs can be generated using Delta Pitch. The first is when a prospective seller visits your website's Automated Valuation Model (AVM) page and fills out a form requesting a CMA. The other is by creating one as an agent in the backend. 

If a customer requests a CMA through the AVM page on your website, not only will a new lead be created in DeltaNET, but you will automatically be sent links to the auto-generated flipbook and PDF with the completed CMA. Then you can send it back to the customer and schedule a Zoom call to present the beautiful CMA report and dazzle them with your presentation skills. 

To create the CMA in the backend, when you open Delta Pitch, under "Find Your Property," there will be an option to enter the property address or MLS ID number as well as the name of the customer you're making the CMA for. Enter those fields accordingly, and if the customer is not already in the system, you can add them by clicking "Add New Customer." You can even leave the customer field blank and add in the customer's name at a later time. Then, click "Create CMA," and it will automatically generate a CMA report with comps pulled from public record data. Finally, you can share it with the customer. 

With Delta Pitch, all your CMA reports are stored in one place, where you can edit and keep track of all the ones you've created and previously sent. You can filter the CMAs by the customer, too, by visiting their profile. 

Customize Your CMA with Pre-Designed Templates 

Agents can customize a CMA report in Delta Pitch by choosing from pre-designed templates. Included with Delta Pitch are three pre-made templates for CMA flipbooks catered to your company's brand — integrating the color scheme and logo. However, these templates are customizable with the option to make changes to the content. For example, every pre-made CMA template has an introductory paragraph on the first page that, as the agent, you can edit or rewrite yourself. This page is meant to introduce you as an agent so that the first thing the lead sees when they open the flipbook is who you are and how they can get in touch with you.  

With these pre-made templates, you also have the option to edit and customize the comps and report data. You can add, delete, and reorder pages using "drag and drop" or the drop-down menu, depending on if you're on a computer or using the mobile app. You can even set a template as your "default template." In that case, the system automatically uses that template to create the CMA, whether a customer requests it through the AVM page or you create it yourself. So, if you like a particular design, you can continue to use it for every CMA you make. 

Although Delta Pitch comes prepared with these pre-made templates designed by the Delta team, admins can also create templates. If you're an admin, you can create new templates for your agents and customize everything from the colors to the page layouts and images. And if you already have a CMA report template saved on your computer as a PDF, you can upload it to Delta Pitch and generate the same template in the system to add to the portfolio for your agents to choose from. It's in your control as the admin to grant agents access to certain templates and designate whether or not a template allows for customization. CMA templates can always be saved as a draft and finished at a later time.  

Get Started Using Delta Pitch 

Like all Delta products, Delta Pitch is integrated into the DeltaNET®. It's included with all of Delta's digital marketing packages; however, you can still purchase the product as an add-on without a digital marketing package. Once you purchase Delta Pitch, you have the authority as an admin to choose when to launch Delta Pitch for your agents. You can do so by going to your settings and clicking "yes" or "no" to enable it in the system. You also have the option to only enable Delta Pitch for specific agents and offices.  

Innovation is never ending at Delta Media Group. As we do with all our products, with Delta Pitch, we will accept your feedback and use it to improve the product over time. We will continue to grow it and integrate new features as we see fit.  

Delta Pitch helps agents share their market knowledge with leads, gaining new listings without sacrificing time. Reach out today to activate Delta Pitch and begin custom-creating CMA reports that will inspire leads with just two clicks. It won't take long before you start seeing the benefits it can have for your real estate business. 

To get a quote and activate Delta Pitch for your business, contact Franklin Stoffer at sales@deltagroup.com.