Posts from December 15th, 2022
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15
What An Average Lead Looks Like
Your leads are anything but average. But there's definitely a difference between a good lead and a bad one.
Let's define some terms: A prospect is just about anyone you come in contact with who may someday become a customer. A lead is someone who has signaled interest in what you offer. That might mean they've inquired about your services or expressed interest in a listing.
Certain real estate marketing tools, like email marketing, give you a direct connection to your prospects, so you'll be able to keep the relationship going unt...
15
Winter Is The Perfect Season For Setting Up New Automations
I really love the holiday season. I always have. When I was a kid (my wife might argue that I've yet to pass beyond that stage of development) the season was full of excitement. The snow starts falling, lots of interesting things are going on, you're getting together with family, you're getting time off school, and let's not forget about presents. As an adult, my priorities have changed, but the excitement is still there. That's not to say I don't still enjoy many of those elements of the holidays that I enjoyed as a kid, but the thing I'm most excited about now is that the business side of things slows down enough that I can get in that "catch-up time" that I've been in desperate need of since about May. I've been saying "that's on my list for when I have...
