Posts from December 2022
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9
Arizona Best Real Estate: Finding Success With Technology In A Down Market
Arizona Best is an independent, family-owned firm with award-winning training, education, and quality agents.
Arizona Best Real Estate was established in 1987 by David and Charmayne MacIntyre. They are still running the business today, but a lot has changed since they first started the company 35 years ago.Â
Over the last 35 years, Arizona Best has successfully navigated and adjusted through tumultuous market changes. With their affiliation with Leading Real Estate Companies of the World® (LeadingRE), they can compete with any national brand.
"I acquired this firm...
8
Now Is The Time To Take Control Of Your Message
As a real estate agent, people seek you out for your local expertise. They don't want just any agent. They get excited for someone who understands their unique needs and can answer their burning questions.
Most customers, especially first-time buyers, may have difficulty telling one agent from another. You can guide them on the right path through consistent, compelling marketing with a brand that stands out.
Your brand communicates your value in terms of four key elements:
- What you do
- Who you do it for
- How you do it
- Why you do it
When you have clarity on your brand, potential customers can tell exactly where you're coming from in a matter of minutes. No on...
6
Realty Exchange: A Team Taking On New Territory
Expanding up and down the East Coast, Realty Exchange is redefining the term teamwork in real estate.
When Shane Radcliff and several agents were dissatisfied with the franchise practices at a large franchise, they decided to leave it behind and start their own brokerage. In 2013, they founded Realty Exchange, which has since grown from a four-agent firm to one with over 70 agents spanning four states, with further expansion in the works.
"In 2013, myself and a few other agents worked for a national franchise, and we just thought there had to be a better way to treat agents,"...
6
Tech Tuesday: Creative Studio QR Codes
This video demonstrates how to add QR codes to your Creative Studio print marketing designs.
6
Your Optimized Marketing Hub, No Assembly Required
Back in the early days of computing, there was something called "sneakernet."
No, it wasn't a network for buying sneakers. Sneakernet referred to the fact that, most of the time, the only way to make a file print was to put it on a disc and physically walk it over to the printer. A wireless solution was still decades away, and direct connection through cabling was limited by distance.
In effect, the more inconvenient it would be for you to physically access the printer, the more likely it was that's precisely what you would have to do. On the average campus (as research campuses were networked long before businesses) this caused hours of delays every single week.
We would never put up with sneakernet today. But we still do, in a different form.
