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The Real Estate Agent's Tech Survival Guide
From artificial intelligence (AI) to automation, the developments in real estate technology have come fast and furious in recent years, which of course, is great news overall for real estate agents. However, it's also easy to feel a little overwhelmed by all of the new tech that's available, especially if you have your eye on updating older, outdated — yet familiar — systems.
The best way to bring your tech up to the present-day standard is to focus on the essentials and build from there. Here is the most dependable, essential tech that every agent and real estate firm can benefit from in 2023.
Start with Your Real Estate CRM
If you're looking for the one upgrade that will provide the biggest overall impact, then it's tough to top the tech that's packed into our DeltaNET real estate CRM. From marketing to relationship management, time management, and more, your CRM should be a one-stop shop that covers many of your most important tech needs.
One survival tip for upgrading your CRM is to choose a platform that's as easy to use as possible and offers accessible, convenient training that's tailored to the needs of your team. DeltaNET Academy, which is included for free with DeltaNET, makes it easy for agents to train in an intuitive way, on their own time, with custom-designed courses.
Build a Strong Foundation for Digital Marketing with a Great Website
Your real estate website is typically the first stop of your audience when they want to search for listings, learn about communities, consume all of the great content that you create, get to know your team, and find out what differentiates you from the competition.
Just as importantly, your website serves as a hub for all of the other digital marketing that you do. Whether you're placing an ad on Google, building a following on social media, flexing your real estate video content creation skills on TikTok, or integrating the best practices of search engine optimization (SEO), all roads with digital marketing eventually lead back to your real estate website.
Save Time and Enhance Results with the Latest Marketing Tech
You want digital marketing that builds trust, inspires action, and generates results. Today's real estate tech makes those goals more attainable than ever and saves tons of time for your team compared to older marketing methods.
- Automated Marketing with Email Drip Campaigns
Take your email marketing to the next level and deliver the content that your audience wants to see automatically, at just the right time with email drip campaigns, which are integrated with DeltaNET. This is one of the biggest time-savers in the latest generation of real estate tech, and an outstanding tool for lead generation. - Simplify Social Media with Social Connector
With so many accounts spread across just as many social platforms, managing your social presence without the help of tech can create some real headaches. Social Connector makes it easy to keep all of your social connections up to date on the latest happenings, easily share content/listings from your website, and even automatically pull client testimonials from your social feeds to share on your website. - Create Stunning Listing Videos with Properties in Motion
The latest tech can also make life much easier when it comes to promoting your listings, with all of the bells, whistles, and benefits of video content. Our Properties in Motion platform makes it easy to create HD-quality, branded video content with voice-over. It's also backed by all of the marketing tools you need, including SEO and an integrated text messaging platform, to ensure that your videos are seen.
Place Online Ads That Deliver Real Results
While you're busy upgrading your real estate tech, it's worth taking some time to focus on the basics. Advertising through Google, as well as on major social networks like Facebook and Instagram, is still one of the best ways to grow your real estate brand online. To make your life easier, take advantage of tech like our AdWizard™ platform, which allows you to create ads for Facebook and Instagram, easily manage campaigns, and track results all in one place. Looking to master Google Ads? Then you'll definitely want to take a closer look at our Pay-Per-Click (PPC) advertising services.
Need a Hand Getting All of Your Real Estate Tech in Order?
One last thing to remember about real estate tech is that everything is more effective, reliable, and efficient when all of your tech is tightly integrated to work together in a complementary way. That's why our team is here to help your team make the most of your real estate tech. If you've been waiting to upgrade your tech, now is the perfect time to invest in the future of your team.
