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Good times don't last forever, and it's no surprise that real estate markets are slowing down this year after the frenetic pace of 2021. Interest rates are up, inflation is having a major impact on potential buyers, and listings can be hard to come by in many markets. In response to evolving market conditions, some real estate firms are choosing to scale back marketing, retract budgets, and wait out the rough seas.
But before you go following the crowd, take a moment to consider the retraction of competitors as an opportunity to forge your own path. By doubling down on marketing while your competitors are doing the opposite, you can expand your reach, grow your brand, attract more leads, and generate...
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