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March
15
15
Level Up Your Social Media Game With These Tricks
Social media is one of the most effective tools available to any real estate agent. While there are many industries where social media doesn't produce much business value, real estate is and continues to be a huge exception. From coast to coast, many agencies and brokerages get a third or even half of their qualified leads through social media.
That said, there's a right way and a wrong way to use social media for real estate. Just about everyone has had a time where they spent hours scrolling their feed to no avail. Unless you approach social in a structured way, it may not be constructive for your goals.
Luckily, there are plenty of proven best practices to learn.
Let's take a closer look at some ways to make real estate social media work for you:
- Choose the Right Social Media to Focus on
Instagram is the most popular social media platform for real estate agents because so many people use it to view aspirational properties. Almost every social media service has a role – for example, it's easiest to find luxury buyers on Linkedin. Be sure you are focused on platforms where your audience is active, and use the strengths of each to your advantage. - Add Value by Educating Your Followers
Your local expertise is a driving factor in whether a prospective client will choose you over others. How can you preview that value in a way that makes sense? Turn your social media stream into a collection of informative, helpful resources to answer burning questions and help leads take action faster. - Promote Communities, Not Just Properties
When someone buys a home, they aren't just picking out a property. They are also joining a whole new community. You can partner with other businesses in the area to showcase things like the best musical venues, restaurants, and whatever else makes a place special and unique. - Respond to Comments and Start Conversations
- Social media is just that – social. If it seems like you spend all your time on social media just talking to yourself, you will feel burned out and others will be turned off. When you get comments, be sure you follow up with a response, ideally within the same day. Move conversations to direct message if needed.
- Use Video Content to Your Advantage
Video is the most popular form of content on the internet today. It is much more fun to consume, and people are more likely to engage with it. Just as importantly, viewers are far more likely to remember real estate video. Tools like DeltaNET can help you ramp up production and use it more frequently. - Intersperse Listings with Other Content
For each time you share a listing, try to add value in other ways at least four times. "Value" can mean a blog, video, infographic, or a quick piece of advice. Each of these little value packets should lead back to your real estate website, where people will have the opportunity to learn more if they wish. - Activate Your Existing Clients as Followers
Your past customers may have years before they will be in the market again, but now is the time to take steps for customer retention. Use your email marketing or reach out directly from social media to ensure they are following. This way, they are more likely to contact you when they are in need. - Integrate Social Media Ads into Your Strategy
Online advertising is a natural match for real estate agents because a few dollars in ads can turn into tens of thousands in commission. Familiarize yourself with the advertising and targeting options your platform of choice offers and how they can extend the reach of your listings and open houses. - Get Familiar with Your Analytics
Every social media platform offers analytics to tell you how many people liked, commented, or even saw your individual posts. It's worthwhile to review this information once a week, so you get a sense of which content moves the needle on your goals and give more attention to it. - Integrate Social Media into Your Funnel
Every social media post should have its own goal but remember: most people won't be ready to work with your right away. With that in mind, it's often easier to get people to go from social followers to email subscribers. Subscribers will see and read more of your messages than followers will. - Use Different Social Platforms for Different Goals
Once you're used to each social media platform, you may find some of them perform better in very specific roles. Facebook advertising is terrific for amplifying your listings, but Facebook is also best for fostering a community of former customers. LinkedIn can be great for building your thought leadership chops.
Contact us to find out more about real estate social media.
