Automation is one of the biggest topics in the world of real estate.

Driven by artificial intelligence (AI) and machine learning, automation develops new capabilities almost daily. Although there are many different ways to use automation, the basic goal is the same across the board: To take routine tasks and make them faster and easier.

Often, that means you never need to intervene at all.

By implementing automation in real estate, you have the potential to save hundreds of hours a month. An individual real estate agent can do the work of a small team, while a team's capabilities are doubled or tripled. But it's worth asking the question: What can automation really do today?

Let's take a closer look at the best uses of automation in real estate.

Marketing Automation in Real Estate Is Changing How Agents Build their Brands

Marketing is perhaps the most important you can do to make sure your practice continues to grow. But there is a catch: It can also be incredibly time-consuming. Between showings, face-to-face networking, social media, and the rest, you might wonder when you have time for anything else.

Luckily, one of the first areas where real estate automation excels is marketing.

Now that Millennials and Generation Z make up the majority of buyers, you can be sure that nearly all your future customers will first hear about you online. It's not enough to have great listings (although that's crucial!) — you need to bring your message to them in the online sphere.

Wherever real estate agents are flourishing, marketing automation can help.

That includes:

• Real Estate Automation for Social Media
  Social media is essential for real estate success. Many of today's top agents and brokers get half of their leads or even more from social media. With social media automation, you can plan, time, and execute a social media campaign in a few clicks. Automatic, event-driven updates are shared across your following whenever your listings have a change in status. That keeps attention on them until they get to closing.
  
  
• Real Estate Automation for Online Advertising
  Real estate agents can enjoy a wealth of opportunities to expand the reach of their listings with online advertising. When a single sale can lead to thousands of dollars in commissions, you have much more room to experiment than in other industries! Automation tools like Ad Wizard make the process even easier by keeping track of ad performance and automatically fine-tuning ads for superior results.
  
  
• Real Estate Automation for Email Marketing
  Email marketing is one of the most powerful tools available for real estate agents. It's a natural fit since the people you meet may not be ready to enter the market for months to come. Instead of painstakingly writing each email yourself, you can use email marketing automation to direct helpful and informative content to each subscriber based on their interests and past history with you.

Automation Can Help You Elevate Your Listings and Face-to-Face Relationships

It might seem obvious automation can help you with tasks related to your website and digital marketing. Used well, it can also go a step beyond by improving the quality of face-to-face events and relationships.

That comes in many forms:

• Open House Automation
  Virtual open house or face-to-face? Why not both? Whatever your preference, open house automation makes it possible. It's never been easier to gather the information you need from every attendee. Even those pesky "no-shows" will get an automatic follow-up that keeps them in your funnel.
  
  
• CMAs and Presentations
  Comparative Market Analysis has traditionally been a time-consuming process where data could easily go out of date. Delta Pitch is an automation solution that instantly composes an accurate CMA from the most recent, verified data and helps you guide your clients to price their property to sell.
  
  
• Automated Valuation
  Before you even ink an agreement, prospective sellers might want reassurance the fair market value of their home is enough for them to reach their goals. Delta AVM crunches the numbers for you with all of the speed and finesse you expect, then delivers a fully white-labeled report for you to use.
  
  
• Real Estate Listing Optimization
  How are people finding your listings, and what are they doing once they reach them? Lift the curtain on these and other questions through real estate automation tools that parse your data analytics. Then, a suite like Properties in Motion helps you empower your listings with the most in-demand features.
  
  
• Customer Relationship Management
  Last but certainly not least is true Customer Relationship Management for real estate. You no longer need to spend hours in monthly upkeep figuring out where all your prospects, leads, and clients stand. Your DeltaNET centralizes the data and even lets you know when it's time to follow up.

Contact us today to unlock the power of automation.