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Ready To Advertise? Here's How To Start
In real estate, online advertising is one of the strongest plays you can make.
We know — not every professional and not every business can get value from online advertising. In the last decade, the barriers to entry have only grown. Gone are the days when a solo entrepreneur could expect to develop a product, set up a few Facebook ads, and cultivate a list of paying customers.
There are two big reasons:
- Cost
As with any advertising platform, the cost goes up as more and more people become involved. Millions of advertisers are now jockeying for positions on Google, Facebook, and the rest every single day. This has squeezed out many small businesses, eroding margins until it simply makes no sense to run ads. - Complexity
When an ad fails to perform, it doesn't just impact the seller. Facebook, Apple, and the rest look down on these ads as drains on their earning potential. Over time, standards of quality have become far more complicated and difficult to keep up with. On top of that, ads that don't convert get hit with higher fees.
You might hear others in your local business community talk about how challenging online ads are for them – and they are right. But the situation is very different for real estate agents. If you don't give an online advertising strategy a close look, you may be leaving money on the table.
Real Estate Agents Can Start Earning with Online Ads as Soon as Their First Week
Even if you are brand new to real estate, you can start earning with online advertising fast.
And if you've been around for a year or more, now is the time to make ads work for you.
Even if your real estate website isn't quite done yet and all you have is your listings, online advertising can get the right attention on those listings fast. Unlike so many other products and services, any home listing has the potential to be intriguing. You don't need to build a separate landing page around it.
Visitors who are enticed by your initial ad might not be ready to buy just yet. Even so, they might find themselves looking at your other listings. If you can capture even a little bit of information from them, your email marketing can keep you top of mind for weeks or months until they're ready to take action.
Cost is far less of a factor for real estate agents who have the potential to make thousands of dollars in commissions. And the high complexity of online ads can be handled with the right automation solution.
Ad Wizard "Works Like Magic" to Automate Effective Real Estate Advertising Campaigns
Ad Wizard was built from the ground up to make online advertising accessible for everyone.
With it, you have a unique opportunity to get the word out and get seen among the 4.7 billion people who use social media every single day. Many of them are browsing aspirational properties on Facebook or Instagram, and your ads can meet them exactly where they are.
Using Ad Wizard, you can develop ad campaigns in minutes focused on:
- Your newest and hottest listings
- Your upcoming open house events
- Your real estate services and expertise
Ad Wizard enables you to compose eye-catching ads using amazing templates, photography, and custom images that can truly reflect your brand. It only takes a few clicks to get going – and only seconds a day to make sure your ads are on track.
Your campaign benefits from the full power of ad targeting on your chosen platform, ensuring you can zero in on prospective clients in your service area. As your campaign progresses, the AI-driven interface optimizes your ads to make the most of your budget.
Through the power of machine learning and artificial intelligence, Ad Wizard helps you understand your data and inspire more activity among your ideal customers. You can review your campaign performance directly from the DeltaNET real estate CRM at any time.
Want to go even further with pay-per-click marketing? Work with Delta Media Group, a certified Google Partner, as our experts design a keyword-driven Google Ads campaign on your behalf. You'll only pay for what you get and a modest 20% management fee based on your ad budget.
There's Never Been a Better Time to Incorporate Online Advertising Into Your Business Plan
When real estate agents and brokers do online advertising right, the potential ROI is through the roof. More people are spending more time on social media than ever before, and you can reach them now.
Backed up with a complete digital marketing strategy — including social media and email — you'll turn more of your traffic into long-term brand followers who ultimately become customers.
Contact us to find out more or get started.
