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SEO Recap - Are You Still At The Top?
Is your search engine optimization (SEO) delivering the website traffic, lead generation, and return on investment that you expect? It's not a question that you should be asking just once, but rather one you should be asking periodically over time to ensure that your real estate brand remains at the top of search results for the long haul.
One of the most dependable ways to evaluate your SEO is with an audit, which you can do anytime you want to learn more about how your SEO is performing. Today, we're going to take a closer look at some of the key factors to consider with your next SEO audit.
SEO Recap - Are You Still At The Top?
While there are many aspects of SEO that happen "under the hood" of your real estate website, today we're going to focus mostly on the aspects of your website that are more visible to website visitors and your team. You'll be familiar with many of these concepts already, just not necessarily in the context of what they mean for quality SEO. We'll start with something that everyone can appreciate — the performance and usability of your website.
Performance and Usability
Major search engines like Google want to send searchers to websites that meet certain key criteria because delivering better search results is key to growing their own brand. So the performance and usability of your website matter not just for the all-important user experience but also for your search engine ranking. Here are a few key factors to consider:
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Mobile Friendliness
This is a big one because so many people will be accessing your website from screens of widely varying sizes. You want to provide the same seamless, user-friendly experience across all devices, and search engines want you to do that, too. So if your website isn't mobile-friendly, now is the time to change that for SEO benefits and many other marketing reasons. -
Site Speed and Navigation
When you click on a search result that leads to a website that loads slowly, is difficult to navigate, and is packed with intrusive ads, how long will you wait to click the "back" button? Getting the basics right, like page loading speed and website navigation, is essential for SEO success.
Website Content
The real estate content on your website, in the form of page content, blog posts, videos, and more, plays a starring role in SEO. When it comes to content, keep in mind that both quality and structure matter — both to your audience and to search engine algorithms.
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Content Structure
The structure of your content is crucial. Take this post, for example, where key concepts are separated with subheadings and broken down further with bullet-point lists, which make the post easier to navigate. These are easy ways to avoid the dreaded "wall of text" and make your content easier to consume, all while giving your SEO a boost. -
Effective Keyword Usage
Using the right keywords is essential for local SEO especially, and keyword research is something that you should be doing regularly to ensure that your SEO is up to date. Remember, though, that how you use keywords matters, too. Stuffing content with keywords is no way to improve SEO in 2023, so stick to more natural, targeted keyword integration instead.
Links and Website Navigation
Inbound and outbound links have always played an important role in SEO, though that role has changed over time. Still, linking out to authoritative websites, having an authoritative website link to you, and having a robust internal link structure can all help advance your SEO goals.
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Inbound and Outbound Links
Where are your inbound links coming from, and what is the quality of the websites that you link out to? The best way to earn inbound links is with authoritative, expert content and an informative, easy-to-use website overall. For outbound links, always visit the website yourself and ensure that it's an authoritative, reputable source. -
Navigation and Internal Links
As the quantity of content and pages on your website grow over time, it's critical to make sure that site visitors can easily find all of the information that they're looking for as quickly as possible. The internal links that you build throughout your website play an important role, as do the options you offer for site navigation on screens of all sizes.
You Don't Have to Navigate Real Estate SEO Alone
There's no doubt that SEO is a complex topic that has spawned an entire industry within marketing, which is why it's wise to find a partner you can trust to deliver the reliable results required for successful real estate SEO. With our patent-pending SEO software, consistent record of results, and ability to deliver better leads at lower costs, we can help you take your SEO to the next level.
