Posts from April 6th, 2023
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6
Now Is The Time To Start An Email Drip Campaign
Real estate agents have an incredible advantage when it comes to digital marketing.
What could it possibly be?
One of the most powerful ways to get the word out about your brand is email marketing. Studies have shown that email produces an average ROI of more than $30 for every $1 spent. This has remained true throughout the years, even with the advent of spam filters and data privacy standards.
In today's world, email marketing is a natural fit for real estate agents. Most of the people you meet in a day aren't ready to jump into the housing market. It could be weeks, months, or even years before they take the plunge. Email marketing is the way to ensure you stay connected.
Email marketing is also great for retention. The National Association of...
6
Made Simple, Made Yours.
Simplicity in technology is often a razor-thin line to manage. The word "simple" can sometimes have negative connotations. If something as complex as setting up dynamic AI-driven drip campaigns can be made easy, then it must not be a high-fidelity bleeding edge tool with dozens of configurable settings, right? No brokerage or agent wants to use a tool that feels complicated or cumbersome. We all want everything to be as easy as the click of a button. After all, nobody knows better than technology and training directors how much real estate agents hate anything that feels complicated.Â
I have been working in enterprise real estate software sales for the better half of a decade and what my time working...
