Posts from April 20th, 2023
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20
Who's Your Target Audience?
Identifying your target audience should be one of the first key steps in the development of any real estate marketing plan because knowing who you're aiming to reach will have a huge impact on where and how you market your real estate brand. It's an essential step in both establishing your brand identity and ensuring a consistent, cohesive approach with all of your real estate marketing tactics. Here's more on why your target audience is so important and how it can help you make more informed, effective decisions through every step of the real estate marketing process.
While identifying your target audience can be tricky, the idea behind it is not. These are the people who will be most interested in buying one of your homes or enlisting the help of one of your agents in selling a home. The reasons it's so important are that real estat...
20
Mental Health In Real Estate: How To Support Wellness For Agents
Real estate can be intense. It's full of big, high-energy personalities driven by achievement. Even those independent agents who have the opportunity to set their own pace often end up working 10, 12, or even 16 hours a day to reach the goals they set.
There's nothing wrong with high standards. In recent years, though, it's become clear there is a limit. Real estate agents need to prioritize, delegate, and rest. Good science stands behind the proposition that after about 50 hours of work in a week, productivity takes a nosedive. After 55 hours, more hours simply don't produce more results.
