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The life of a real estate agent is a busy one indeed, with so many important matters competing for your attention at any given time. When your schedule is at its busiest, sometimes it's hard to give your marketing the time it deserves... unless you have real estate tech solutions that can handle much of the heavy lifting for you, especially on tedious, time-consuming tasks. Automation is a wonderful thing because it can help you save serious time without compromising on quality with marketing and other key tasks.
No longer do you have to choose between serving current clients and attracting new ones. With the right tech on your side, you can automate key tasks, save tons of time, and even improve the results of your lead-gen efforts.
Let Automation Free Up Valuable Time
Before we dive into the specific tools that can help you save time, it's important to point out that we're not talking about "mindless" automation, here. Many of these tools are AI-driven and rely on the latest tech solutions to deliver reliable, consistent marketing results. Automation is a best-of-both-worlds solution, especially when the tech backing it is purpose-built with real estate in mind.
DeltaNET
DeltaNET is our real estate CRM, and it's also the central hub where you can access many of the automated marketing tools that we'll cover today. This is where you'll find tools that can help with everything from managing listings to tracking leads and, of course, managing relationships with clients. It's all backed by extensive, customizable training programs, which make it much easier for you and your team to maximize the value you receive and save plenty of time on countless marketing tasks.
My Customer for Life (MCFL)
There's no doubt that automation is a perfect fit for email marketing, especially if you've wisely invested effort in building up your email list. Our My Customer for Life (MCFL) automated email series is designed to be relevant, entertaining, and informative to every segment of your audience. Appeal to buyers, sellers, and current homeowners, with up-to-date content written by our Content Specialists. Best of all, you barely have to lift a finger to reap the benefits of automated email marketing.
Automated Reports
Just like with MCFL, our Automated Reports are designed to inform, excite, and engage your audience, all with very minimal work on your end. With Market Watch Reports, Seller Reports, and My Homefinder Reports, you can easily and automatically keep prospects engaged by providing the data that matters most to them.
Social Connector
There's no doubt that social media marketing is very effective, but it can also easily become one of the biggest time-sinks of any marketing task if you don't have the right tools for the job. Social Connector takes much of the tedious work out of keeping your social audience updated, allowing you to automatically share all of the latest news on new listings, open houses, and much more.
Delta Pitch
Automation is not just something that can help when you're marketing to large groups of prospects. It's also great for taking care of important tasks related to serving individual clients and prospects, like creating CMA presentations. With Delta Pitch, you can easily create CMA presentations with as little as a couple of clicks, using templates that work great as-is and can be further customized to suit your unique needs.
Automated AVM
For sellers, finding out how much their home is worth and which trends are shaping the market are both essential elements of success. With our AVM tool, when a prospective client requests a home valuation through your website, you can automatically provide them with a thorough report on the estimated value of their home, as well as current market conditions and demand.
Open House Connector
Open House Connector is a handy tool for both you and your clients. Clients can easily find all of the info they need at an open house and sign up through the app. You automatically get a list of attendees and their contact information, so you have a seamless, convenient experience when it's time to follow up.
Need a Hand Integrating Automation into Your Daily Workflow? We Can Help
While all of the tools we've featured are designed to be user-friendly, we understand that updating the way you handle key marketing tasks can be an intimidating experience. With all of the training tools you can find in DeltaNET Academy and an experienced team to help guide you through the process, our team is here to help your team bring your marketing into a new era. In the end, the results you can achieve through automation will speak for themselves.
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