Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 17 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
22
Lead Capture Techniques You Shouldn't Overlook
Lead acquisition is a huge part of the business growth equation for many in real estate, especially those new to the industry. Having a pipeline in place to identify, nurture, and close on your leads establishes your reputation so you can reach the next stage, where referrals will make up an increasing portion of your revenue.
Lead capture is essential to that entire process. It refers to your ability to get information about your leads.
You need this information for three main purposes:
- Determining what interests a lead has and where they stand in their buying or selling process
- Gaining consent and the ability to follow up with a lead so you remain top of mind with them
- Knowing exactly how to add value for them so you can start building up a strong relationship
Without lead capture, none of the other elements of your lead strategy are likely to work. Indeed, no one will ever make the jump from prospect to lead unless you have enough information about them in the first place.
With that in mind, lead capture is one of the most important pieces of the puzzle for your long-term success.
How Does Lead Capture Work?
Someone turns from a prospect into a lead when they "raise their hand" and show interest in what you have to offer. At that critical moment, you know they have an interest in finding out more about how you can help. But not every lead is suitable – you also need to be sure their case is something you really can help them with!
Without enough information, you can't really be sure if someone has the budget, authority, need, and workable timeline to take action that you would need them to have. They might be very enthusiastic about you, but not turn out to be the kind of customer that will really move your business forward.
To protect both you and them, lead capture is essential.
Lead capture takes place on lead capture pages, which are pages where a user chooses to provide you with the information you need in exchange for helpful and informative content. Lead capture pages come in two basic types, and most successful real estate agents will use several lead capture pages of both kinds.
They are:
- Event Pages
Event pages help you publicize events like open houses that leads sign up for in order to further their own plans. By asking the right questions on your event pages, you'll be able to follow up with those registering for your event even if they don't end up attending it. - Lead Magnets
Lead magnets help you show off your expertise by providing leads with information they can't get anywhere else. Market reports and neighborhood tours are just a few examples. With lead magnets, you get the lead's email address and can add them to your email marketing right away.
How to Make Lead Capture Easier
Lead capture is an iterative process. Every time you perform lead capture, you want to be sure you are getting a little bit more of the relevant, accurate information you need. Trying to ask too many questions at once holds a risk of scaring leads away. With that in mind, you should have lead capture opportunities throughout your site.
Here's how to streamline lead capture and make it more effective:
- Real Estate SEO
Delta Media Group offers search engine optimization for real estate. SEO packages for real estate include automated lead capture opportunities. Just sit back and reap the rewards as push notifications, content marketing, and other features get more leads on your radar faster. - AVM
Would-be sellers are always looking for insights about how much their home might be worth. Why shouldn't they come to you? DeltaNet's automated valuation model (AVM) software uses accurate, timely information from five different reputable sources to generate a report sellers will be eager to get their hands on. - Open House Connector
Open House Connector is the easiest way to tap into the increasing demand for conventional, face-to-face open houses. Built with lead capture in mind, it maximizes the odds of any registrant coming to your event by making sure you can follow up as the big day draws near. - Properties in Motion
Properties in Motion is a toolkit for real estate agents to quickly and easily develop compelling, professional virtual tours. Virtual tours are a terrific adjunct to your regular open house schedule since they allow you to appeal to buyers outside the radius of a quick drive. - Social Connector
Social Connector helps you turn your social media into true business value by building the bridge between "follower" and "customer." With automated, event-driven social media postings, you spend less time scrolling and more time closing new agreements.
Contact us to find out more or get started.
