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27
Real Estate Technology Is Here To Stay
Are we "back to normal" yet? Well, it's "yes and no."
While many aspects of life are returning to approximately what they were before the pandemic, one thing is clear: Real estate will never be the same. Buyers and sellers alike continue to show heavy demand for all the things that changed about our industry over the course of the last three years.
In a certain sense, it could be seen as a relief. Real estate changed faster and more comprehensively than most any other industry – and now, you don't have to worry about "changing back." But, even though the speed of innovation has slowed down a little bit, it's crucial to position yourself to make use of real estate technology.
In a world where everyone is talking about artificial intelligence, it's easy to believe it will soon be here for our jobs. But the truth is much more nuanced. Attempts to replace agents with technology have come and gone, ending in failure. Today's technology is best when it enhances your existing skills and accelerates your work.
You have nothing to fear and everything to gain from an all-in-one, AI-driven command center for real estate.
Here are a few of the ways you can start implementing the best real estate technology in your business:
- Accelerate Your Social Media
Real estate agents are far ahead of the pack when it comes to turning their social media following into real business value. At the same time, scrolling through your feed can sap time from other worthy pursuits. With Social Connector, event-driven updates about your active listings will instantly populate your accounts. - Automate Your Email Marketing
Email marketing is one of the most effective approaches to digital marketing. With an ROI that often exceeds $30 per $1 spent, you shouldn't miss out. With My Customer for Life, you can automatically send emails that provide a tailored, high-touch experience to your leads based on their unique interests and history with you. - Make Follow-Up Easier than Ever
In the past, real estate agents have spent hours every month just figuring out where their leads are and what they've been doing lately. Using the DeltaNET real estate CRM, you never have to wonder. It will keep tabs on user interactions throughout your digital properties and signal you when it's the best time to follow up. - Get More Value from Open Houses
Open houses routinely turn out to be the best way to meet qualified buyers fast. On top of that, demand for the "old fashioned" face to face approach in open houses is sharply on the rise. With Open House Connector, you can be sure that you'll always be able to follow up with registrants, even those who don't actually attend. - Attract Leads with AVM Features
Would-be sellers always start their process the same way: By looking out for information on just how much they might get for their property. Pique their interest with Automated Valuation Model access directly from your website. Users will get to see an up to the minute price estimate using data from highly vetted sources. - Manage Ad Campaigns in Minutes
Real estate agents shouldn't fear online advertising. While it isn't a surefire bet for most professionals, it always makes sense in real estate: A few dollars in ads can turn into $10,000 in commission. With Ad Wizard, you've got the inside track to set up, monitor, and profit from ads on select platforms in just five minutes a day. - Leverage Real Estate Video Content
Over the last few years, video content has reigned as the undisputed champion of online content. People from all walks of life love video content because it's fast, fun, and more memorable than plain text. You don't have to be (or hire) a videographer to get in on the act: Properties in Motion gives you all the tools you could ever need. - Provide Accurate Reports in One Click
What motivates website visitors to get on your email marketing list? One of the best ways to win attention and earn trust at the same time is with a detailed and valuable report they can't get anywhere else. It used to take a week to compile Buyer and Seller Reports, and they could easily go out of date. Now, it just takes one click. - Create Brochures and More Easily
All real estate agents bring a touch of creativity to their work, but that doesn't mean everyone is a born graphic designer. To close the skills gap and get more influence over the way you present your brand, Delta Create is here. It provides professional-grade design tools that are easy to use, along with templates to get you started.
Contact us to find out more or get started integrating the best real estate technology into your workflow.
