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22
Agents: The Fastest Ways To Build Your Brand
Branding is one of the most important parts of being a successful real estate agent.
At first, your brand might seem intangible and difficult to describe. But a good brand can make the difference between just getting by and exceeding your expectations. When you have a clear, compelling brand, you will attract your ideal customers more easily — and spend less time on those who don't fit.
Launching a career in real estate can be intimidating, and newcomers are often left with the impression they need to take on every bit of business that comes their way. This can be a good idea for the first six months or year since it helps you understand what you want from your business.
Soon, it's time to start specializing. Your brand is a reflection of your chosen focus. Your brand helps people understand:
- Who you are
- What you do
- Whom you do it for
- How you do it differently
There may be hundreds or even thousands of real estate agents in your community, but you still have a unique perspective and amazing value to offer. By making your brand more concrete and specific, you attract more of the exact kind of buyer or seller who is best equipped to move your business forward.
Here's how to put your brand to work faster:
- Decide What Kind of Customer You Serve
Branding is a form of marketing, and all marketing is directed to someone specific. Dig down into the details: Do you work with buyers or sellers? What kind of buyer or seller? A first-time Gen Z buyer will have needs that are very different from someone looking to downsize for retirement. What are the precise concerns, problems, and issues that your chosen type of customer typically brings to the table? What keeps them awake at night? - Clarify How You Serve Them Better
Once you know the "pain points" of your ideal customer, you are ready to build value around solving them. This is often as simple as putting together helpful, informative content that will educate them on the right moves to make in the market. For instance, you might create a neighborhood guide that will give them insight into what an area has to offer — or use DeltaNET's automated reports to do the heavy lifting for you. - Make a Great Real Estate Website
A real estate website is the cornerstone of a modern brand. The vast majority of your future customers will hear about you online before you ever meet, so your website is your digital first impression. Make sure your visitors can access all of your active listings as well as your social media feeds. There should be several simple, straightforward ways of contacting you. Set them up so you're notified immediately of any new messages. - Use Social Media to Your Advantage
Social media is terrific for real estate agents. To reach its full potential, though, you need two things. First, figure out which platform your target audience uses. Instagram is a fine place for most agents to start. LinkedIn is a sound choice if you work in luxury or commercial property. Once you're sure you're on the right platform, a social media automation strategy will keep your feeds populated with less effort from you. - Make Time for Open Houses
The more people who know you and what you have to offer, the healthier your brand becomes. There's a lot of pent-up demand for conventional face-to-face open houses in today's market, and now is the time to capitalize. By scheduling open houses, you may have the opportunity to meet qualified buyers faster. - Try "Geo-Farming" Your Core Market
Geo-farming means choosing a narrow geographical area and marketing with a laser focus. You can geo-farm by sending postcards out to all of the home addresses in a neighborhood that you've decided to specialize in. This enhances your image as a local expert who knows their core area inside and out. The territory might seem smaller, but your name will be #1 on the list when someone wants to buy or sell there. - Sprinkle in Face-to-Face Networking
Face-to-face networking is still a crucial part of any real estate agent's branding. You can make the most of your networking time by making sure you're giving back to the community in some form. Volunteering — or, if your budget allows it, sponsoring an event — is an amazing way to build social capital and get referral business at the same time. Have a wide variety of collateral on hand at your events, including (yes!) business cards.
DeltaNET real estate CRM is the key to making your brand more relevant and impactful faster than you ever thought possible. You can do more in less time while reaching more people. Contact us to learn more or begin.
