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24
Making The Right First Contact With Your Leads
Just like when a client sees a home for the first time, first impressions matter a great deal in turning leads into clients. In an era when first contact can happen through so many different mediums and platforms, it's critical for agents to be prepared. Just as importantly, your team needs to be ready for first contact at any time, which is why automation is such a useful tool to add to your digital toolkit.
Since first contact is so important, today we're going to take a deeper look into the many ways that you can make first contact with prospects and the early steps you can take to start converting those prospects into clients.
First Impressions Matter
Before we get into the specific channels that you use to make first contact with leads, it's worth remembering a few key tactics that can help you in any first-contact situation. When it comes to making a great first impression, the little things certainly matter.
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Be a Good Listener
This tip, of course, applies in any situation where you're building relationships, but it can be easy to forget when you're so focused on making a good first impression. Listening means learning, and learning about the lead is one of the keys to earning their business. -
Look for Opportunities to Build Connections
While professionalism is essential, it's also helpful to learn about the lead on a personal level. Finding commonalities and building connections from the start can reap major rewards when it's time for that lead to decide on their choice of agent. -
Don't Overwhelm Them with Information
In the moment, when you're trying to show the lead why you're the right choice for their needs, it can be easy to go too heavy on information to the point where they're overwhelmed. Aim to strike the right balance between listening, building connections, and providing just the right amount of information based on their needs.
How to Simplify and Optimize First Contact for Your Team
One of the challenges with mastering first contact is that it can come through so many different communication channels, each with its own quirks. Fortunately, there are plenty of tools for making first contact with leads that can make the process much easier and save time by automating key tasks.
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Build an Appealing, Informative Real Estate Website
For many leads, your real estate website is their first point of contact with your team, even if they don't reach out directly just yet. By creating a visually appealing, easy-to-navigate website that's packed with informative, trust-building content, you can give your team a major leg up when it's time to contact a lead directly. You can also integrate additional features, like a chatbot, to help ease the first contact process. -
Create Connections on Social Media
Whether they find you through social media marketing or search results, many leads will be making first contact through social media platforms. Being available and familiar with how to communicate on the most used platforms is a must. Once you make first contact, use Social Connector to easily keep leads in the know on the real estate news and updates that matter most to them. -
Make Communication Convenient Through Automated Email and Text
For leads who aren't quite ready to buy or sell right now, AI-driven, automated email drip campaigns are ideal for building up to the moment when they're ready to make contact and take the next steps. Automated text messaging is another essential for making contact and keeping leads up to date on the topics that matter most to them. -
Use the Right Tools to Improve First Contact with Sellers
First contact with sellers will almost always include some version of the question: "How much is my house worth?" Being able to answer that question with speed and accuracy is essential. Use Delta Pitch to create a CMA in just two clicks, or use our automated AVM tool to create thorough, auto-generated reports whenever a request is sent. -
Add a Personal Touch
Adding a personal touch can be a reliable way to make your first contact stand out from the pack, and this is another area where having the right tools really simplifies things. Delta Create makes it easy to design everything from eCards to social media posts, with tons of unique touches to customize everything you create.
Why First Contact with Leads Is Much Easier with the Right Tools
The key takeaway to remember is that first contact with leads comes in many forms, and it's important to be able to communicate through the channels that are most comfortable to them. Our DeltaNET real estate CRM provides you with everything you need to master first contact and convert leads with confidence.
