Posts from August 24th, 2023
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24
The Importance of Innovation
The definition of the word innovate is: To make changes in something already established by introducing new methods, ideas, or products. The idea of innovation is to continue breathing new life into something that already exists, a continual challenge to make something better today than it was yesterday. There is a saying in business that has always resonated with me: "You're either growing, or you're dying." So, technology must always keep moving forward as a lack of innovation directly leads to stagnation, meaning the business or product is dying.Â
I was recently challenged by a large enterprise real estate broker...
24
Making The Right First Contact With Your Leads
Just like when a client sees a home for the first time, first impressions matter a great deal in turning leads into clients. In an era when first contact can happen through so many different mediums and platforms, it's critical for agents to be prepared. Just as importantly, your team needs to be ready for first contact at any time, which is why automation is such a useful tool to add to your digital toolkit.
Since first contact is so important, today we're going to take a deeper look into the many ways that you can make first contact with prospects and the early steps you can take to start converting those prospects into clients.
First Impressions Matter
Before we get into the specific channels that you use to make first contact with leads, it's worth remembering a few key tactics that can help you in a...
