Real estate technology is developing at a highly accelerated rate. There are more tools available than ever, and more of those tools have been designed especially with real estate agents and brokers in mind. Now is the time to make the switch to more effective and versatile technology tools within your practice.

Because the pace of innovation has been so fast, it's easy to lose track of all the different possibilities at your disposal. Luckily, we're still at a very early stage in this exciting new era in real estate technology. The sooner you begin to get familiar with today's sophisticated tools, the sooner you'll see the difference.

Technology can't replace the most important thing about your business: The human touch. That said, it helps you achieve more in less time. Used correctly, all technology has the potential to help you either make more money or save more of it. It offers compounding returns few other business investments can match.

Let's take a look at some of the new opportunities emerging in real estate technology:

Artificial Intelligence (AI)

Artificial intelligence (also called AI) is the most exciting thing in today's technology landscape. Although it will still be a long time before AI can reason and make effective judgments without human guidance, it is powerful enough to analyze data and find patterns that would be invisible to even the most skilled human analyst.

That being said, powerful AI real estate tools are starting to arrive on the market. The DeltaNET real estate CRM is one of them. Capable of maintaining your entire list of contacts and letting you know the perfect time to follow up, it's your all-in-one real estate center of excellence.

Chat Bots

AI-driven chatbots transform plain text information into an interactive experience. Prospects and leads who don't have time to search through an entire real estate website are more likely to talk to a chatbot and get whatever information they need. Chatbots are another great way to use artificial intelligence.

Although the first generation of chatbots relied on pre-programmed menus and responses, these bots can now ask and answer questions so they provide precisely what a user needs. They can be invoked from any page on a real estate website and even access information on your listings, schedule, and more.

The Internet of Things

The Internet of Things or "IoT" refers to the use of connected devices, especially devices that use sensors to get information about their environment. Smartphones heralded the IoT era, but now the "things" have become far more diverse. For instance, IoT is used in smart homes to change temperature and light levels during the day.

IoT provides many opportunities for real estate agents to stage and show properties in more compelling ways. One recent IoT product is our Open House Connector. Used on a tablet or other device, Open House Connector ensures you have all the insight you need on your event participants and can even follow up with no-shows.

Data Security

Data security has become exceedingly complex in recent years. All things considered, it's easier for hackers to attack mobile devices where data travels wirelessly from place to place. Knowing that, it's crucial to ensure the latest data security is fully integrated into every solution you choose to use.

At Delta Media Group, we take data security seriously. All of our products use high-level data encryption. When data is encrypted, it means that even if it is intercepted when going from one device to another, it can never be read. Data is unencrypted and placed into a readable format when it reaches the target device.

Social Media Marketing

Real estate agents are in a unique position to achieve true business value from social media. But it's important not to spend too much time scrolling away. With social media automation as part of the artificially intelligent DeltaNET suite, you'll be able to issue high-quality communications in a fraction of the time.

Connect your social media accounts to DeltaNET and it instantly draws on your listing information to provide event-driven social media updates. DeltaNET also keeps an eye on hashtags, username mentions, and brand mentions, among others, so you can initiate conversations and motivate prospects to become leads.

Automated Email Marketing

Managing relationships in real estate can be uniquely challenging since those you meet could be months away from making their move within the market. Keep in mind, it's a good idea to stay in contact regularly. The best way to do so is automated email marketing, since it helps you demonstrate your unique expertise. Email marketing campaigns can be handled through AI in minutes per month using DeltaNET.

Contact us to find out more or get started with the most advanced digital marketing for real estate agents.