When Bree and Jason Dencklau entered the real estate business, they never imagined that it would lead to finding both love and success. 

Bree entered the industry in 2004 and got licensed in 2006. She began her career in Durango but ultimately returned to Albuquerque, where she grew up, and joined Coldwell Banker Legacy. Jason Dencklau got licensed in 2014 and has been with Coldwell Banker Legacy ever since.

It was at Coldwell Banker Legacy that the pair first met. Since then, they have gotten married, started a family, and in 2018, they started their very own real estate team: The Dencklau Team. As successful as each of them was on their own, they knew they could do more if they combined forces. They believe that agents work better together. That is what makes their team so special. 

Bree and Jason never recruited anyone to join their team, but they found people were interested in learning from them, having witnessed their success.

"The team came around because a bunch of people started saying, "Hey, you guys seem to know what you're doing," explains Jason. "They started asking, 'Can I come to learn from you? Can I come to work with you?' And it kind of was very organic. It wasn't premeditated."

Bree mentions that the team was more extensive when they first started, but they prefer the way it is now, which is much smaller and more family-oriented. 

"It's evolved over time," she says. "We had a much larger team in the beginning, and we have a smaller, more family-oriented team right now, which is working well for us. I can be a bit finicky about our marketing, and there's an element of control about what everyone is sending out, so it's a little bit easier to manage that way."

A Technology Solution That Integrates With Their Business

Given his background in technology management, Jason has been focused on finding technology that integrates with the business since he first started as a real estate agent. He found that although there are many options out there, so many either aren't mobile-friendly or offer what you need.

"I have an MBA in Management of Technology, and so that was the very first thing that I did, was start to dive into all the different programs out there, and it was wildly overwhelming," says Jason. "Some of them were so clunky, even though they did a lot, they were not easily adapted to a mobile device."

When considering what makes the best CRM, Bree and Jason agree that it's the one agents actually use, along with one that's mobile-friendly, generates leads, and applies automation. 

"The best CRM is the CRM that gets used," says Jason. "And so how I've seen it evolve, mobile apps are the future, and integrating lead generation and follow-up so that things are happening automatically and buyers and sellers don't slip through the cracks, as well as allowing us to do most of our job from our phones on the go."

One tool that Bree and Jason use the most in DeltaNET® is the Smart Drip Email Campaigns. They appreciate that they can customize them to make them more personalized.

"We use a lot of the campaigns," mentions Bree. "And what we like about them is that you can customize it yourself. There may not be everything I want to send to every person, but we like the customization factor of that."

Jason loves the My Customer for Life feature. His favorite thing about it is that it ensures that the content going out to his clients will be relevant to them. It also allows them to provide something of value to each customer, which is extremely important to them.

"I really like the My Customer For Life integration that allows things to be tailored to each client," he says. "It doesn't feel like we're just constantly sending stuff that's not interesting to them. That is a big deal for us. Bree, she's very particular about what we send to our people, that it doesn't come across as spam but as value-added."

Bree is a fan of the message blasts. She enjoys how she can create something ahead of time to be sent out while she's away.

"I love the message blasts that are so easy," she says. "I can either use a card created from Delta Media or a card that our company created, and I can upload that, and I can set a delayed response or a delay send for when I want those things. So things were being sent out that I had worked on ahead of time while we were gone so we could be present on our vacation with our kids."

High-Level Marketing and Technology Support

At Coldwell Banker Legacy, they offer a ton of support for their agents, assisting them with everything from creating marketing materials to teaching them how to use their technology.

Bree loves that she can turn to her marketing department for graphic design, and they will return branded materials quickly.

"I used to do our media myself, and we realized that I'm not a graphic designer," she says. "Having the marketing department is amazing. They can turn things back to us quickly with the fonts that I like and that sort of tailored brand we have going on. Then we incorporate that with the resources from Delta to be able to send it to everybody easily, whether it's through text or email or any of those things."

Jason appreciates the technology support they receive through the "Blue Crew" at their brokerage. They are always available to help and respond to any questions or issues they have. 

"They let us be professionals at what we are really good at," Jason says. "We don't have to be IT. We don't have to be as computer-savvy as we would have to be if we were trying to do it all ourselves. And so it's nice to be able to pick up the phone and get a quick answer. It's nice to be able to call in."

Since Jason has found them very knowledgeable about DeltaNET, he knows he can go to the Blue Crew for anything related to using the CRM. For anything they can't help him with, he turns to the Delta Media Group YouTube Channel.

"They spend so much time in the Delta Media Group applications that they're our first line of questions," he explains. "If we ever have an issue or just don't quite understand, we call them first, and then we would turn to YouTube because you guys are good about having your YouTube videos out there."

He feels that YouTube is one of the best resources for learning to do any task, especially one involving technology. Offering free training and help center videos that demonstrate various tools in the platform is something that sets Delta Media Group apart from other providers. 

"A quick YouTube search can usually solve 90% of your problems," Jason says. "Especially because they do it right in front of you and show you exactly what you need to do. That's one of the things I think that was most appealing that caused our company to sign on with you guys — you guys made it easy to get your problems solved."

Saving Time With AI

Jason has been keeping up with the latest news about AI. Although he certainly sees that it has advantages, he doesn't believe it can completely replicate the experience of seeing a home in person.

"I think it's great," he says. "I think it's going to be hard to ever replace a human set of eyes and ears that have walked through a house."

He has found that it is most useful when writing property descriptions. It's difficult to think of something new and creative for every new listing. ChatGPT makes it much easier and saves him time. 

"I use it a lot with our property descriptions on the MLS, and I don't hit copy and paste," Jason explains. "But I type in the features that I want. ChatGPT gives you the ability to write in the characteristics of the house, have something fresh get written for you, and then you edit it to, number one, sound like I wrote it, and number two, check for things like fair housing issues that can come up and those kinds of things. And it's a big-time time-saver."

Looking Forward to New Technology

Bree and Jason are looking forward to the new AI integrations in DeltaNET and a product exclusively for agents and teams, both of which will be rolling out soon. Jason feels confident they will be ready to go when these products come out. He appreciates that Delta puts the effort to ensure there aren't any issues before rolling out new products. 

"One of the things that I appreciate about Delta is that you guys don't roll out things until they're ready," he says. "Even with DeltaNET 7, it came out a little bit later than what we thought it was going to, but it was because you were working out the kinks. And that's the kind of thing that I appreciate, is that we're not the guinea pigs. You guys are working out the kinks before you roll it out, so we're not wasting our time. And that's the whole point of working with a company like you."

Working Better Together

Jason and Bree's journey in real estate exemplifies the strength of collaboration. Not only have the two of them become better agents by banding together and forming a successful real estate team, but they have also chosen to adopt technology that helps them manage their business better. Plus, they lean on the marketing and technology support their brokerage provides. Jason and Bree's story shows all you can accomplish when you combine skills and use the technology designed to assist you.

To learn more about The Dencklau Team, call 505.828.1000 or visit jdencklau.cblegacy.com.