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18
Marketing Isn't Scary When You Lean On Automation
There's no doubt that dipping your toes into the waters of digital marketing can feel a bit scary for agents, and there are a variety of reasons why that's the case. For some agents, it's the unfamiliarity — where do you even start with something like social media or email marketing when you haven't done it before? For others, it's the perceived time investment. How do you fit in time for marketing when your schedule is packed from morning to evening each day?
The answer: Automation.
Automated, AI-driven real estate marketing tools provide an easy entry point for anyone new to digital marketing, and save tons of time for agents who may know the tools but are worried about the time-management side of marketing. Best of all, you don't have to sacrifice on quality for the sake of convenience. So let's take a closer look at some of the automated tech that can make marketing less scary and more efficient in real estate.
No Need To Fear Automation
Automation is especially effective for time-consuming, repetitive tasks that require consistent engagement over time, like email marketing and social sharing. But it's important to note that automation isn't just for hitting "send" on those emails and social posts. It also helps you ensure that you get the right content in front of the right people at the right time, all with minimal or no input needed from you.
It's also key that automation isn't just a one-time thing for sending out a quick email blast. It's something that can help you nurture leads by providing targeted content that speaks directly to their needs on a set schedule over time. If you've been scared of the time commitment or learning curve of digital marketing, automation has so much to offer. Here are a few of the automated tools that can help you take your marketing to the next level.
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My Customer For Life
If you're looking for one example of automation that touches on pretty much everything we've covered so far, My Customer For Life (MCFL) is just the thing. MCFL is our automated, AI-driven email newsletter tool, built around content created by our Content Specialists. You don't need to waste time writing emails, managing your email list, or making sure that the right content reaches the right segment of your audience.
All you have to do is enable MCFL, and emails will be sent out on a pre-determined schedule to members of your email list. Reclaim hours of your day, without sacrificing on marketing. This is one way that automation helps you stay top-of-mind with your audience, and all you have to do is turn on the feature to reap the benefits. -
Email Drip Campaigns
Like MCFL, email drip campaigns are ideal for engaging with your audience over time by providing a regular schedule of content that's targeted to the needs of buyers, sellers, or homeowners. This is an example of how automation can help you keep in touch with and generate referrals from existing clients, in addition to helping you market your real estate brand to prospects. -
Social Connector
Social media is such a great marketing tool, but it can also be a huge time sink that takes you away from other important priorities. Our Social Connector tool makes it easy to share all of the information that matters to your audience, automatically. Keep your audience up to date on new listings, sales, events, and even the latest blog posts on your website. Since it's integrated with your real estate website, Social Connector helps with marketing on multiple levels. -
AVM Tool
So far, we've covered how automation can help you reach out to your audience, but it can also be helpful when they're reaching out to learn something from you. One example is our AVM tool, which automatically creates an AVM when a client makes a request through your website. So many sellers start their journey seeking an answer to the simple question of how much their home is worth, and now you can automatically provide an answer. The system also generates a new lead for you when a prospect clicks on the feature, even if they didn't ultimately use the AVM tool.
Get Your Marketing Automation and AI-Driven Tech in One Convenient Package
Automation would lose some of its efficiency if you had to track down tech from a variety of different sources, but you can get all of the tools we covered above (and many more!) in one convenient package. DeltaNET, our real estate CRM, includes everything that you need to automate key aspects of your marketing workflow, including email and social. With user-friendly interfaces and the ability to train on your schedule, it's never been easier to add automation to your real estate marketing plan.
