Co-founded by Sheryl Chinowth & Lee Cohen in 2004, Chinowth & Cohen REALTORS® is the largest independent real estate company in Oklahoma, servicing Tulsa, Oklahoma City, and the surrounding areas. 

Upon its founding, the husband and wife pairing brought a wealth of experience and knowledge to the brokerage. Chinowth began her real estate career by working for her father's firm. A natural-born leader, she earned the title of a top producer quite quickly, soon becoming a mentor and manager for the company. After moving to Tulsa and making a name for herself in residential real estate in a new city, she met Cohen, a top producer in commercial real estate. He learned the life of real estate from his grandfather, who had sold and managed real estate in Manhattan. Before moving to Tulsa, he owned and operated a commercial brokerage in Miami, FL. 

Chinowth, named in the Top 50 Most Powerful Women in Real Estate by the Swanepoel Power 200, is the CEO of Chinowth & Cohen. She is also a renowned national speaker, having given speeches for companies such as RISMedia, Real Trends, and Who's Who in Luxury Real Estate, and a board member of the Realty Alliance. Cohen, the creator of The Real Estate Investment Trust (REIT), serves as the company's CFO.

Sheryl and Lee today run the company alongside their sons, Leland and Taylor Chinowth. What started as a one-office firm with only 25 sales associates has grown into a company with over 700 sales associates among 15 offices, earning them the title of Real Trend's #1 Real Estate Company, based on organic growth among other privately owned firms. This year, Chinowth & Cohen is thrilled to be celebrating its 20th anniversary!

Besides being recognized for their growth and achievements, Chinowth & Cohen is also recognized for their commitment to philanthropy and are involved with over 100 community organizations. Given her ongoing efforts to give back, Sheryl received the Extraordinary Philanthropists Award from Who's Who in Luxury Real Estate. 

Customization Creates More Opportunity

Chinowth & Cohen has been a Delta Media Group partner for 14 years. When considering what sets Delta apart from other providers, Chinowth & Cohen President and Owner Leland Chinowth points to the customization Delta technology offers.

"With Delta Media Group, our agents have more customization options for websites, marketing materials, etc.," comments Leland. "We understand that each one of our nearly 700 agents is different and has unique branding and styles. We want to encourage that kind of creativity so that Chinowth & Cohen agents stand out in the markets we serve."

Leland also notes that the agents at Chinowth & Cohen find the CRM tool very useful for marketing, lead generation, and customer service. Their agents recently switched over to DeltaNET 7® and are finding it to be even more helpful and easily customizable. 

"Our agents find the CRM and customer tool really useful," he says. "Once customers are in there, DeltaNET 7 has a lot of capabilities for the agents to stay on top of leads and clients."

Automating to Achieve Their Goals

The agents additionally appreciate all the automation in DeltaNET 7, such as the opportunity to send automated newsletters through My Customer For Life, post to social media through Social Connector, and use Open House Connector® to share details on upcoming open houses and gather information on attendees.

"Our agents really love all of the automated tools, such as My Customer for Life (MCFL) and Social Media Connector that automatically posts on their social media platforms," says Leland. "We're also trying to grow our agent adoption of useful features like Open House Connector."

Leland mentions that these tools are especially advantageous as they save the agents time, allowing them to give their focus and attention to their clients. 

"Agents are always on the go and don't have time to think about posting to social media or writing blog content to send to their sphere of influence," says Leland. "So, all of the automated tools Delta Media provides like the Social Media Connector and Smart Drip Email Campaigns save our agents a lot of time, and they can devote more time and energy to the main goal of helping clients buy and sell homes."

A Team Offering Tech Support

To teach their agents new technology and keep them refreshed and informed on the latest tools, the marketing staff at Chinowth & Cohen meets one-on-one with agents and hosts classes and training sessions for continuing education. 

"Our marketing staff meets one-on-one with new agents to give them an orientation on Delta technology," says Leland. "We also do continuing education and classes at our various training rooms around the state year-round for existing agents to stay up-to-date with the latest features."

Growing in 2024

Aside from assisting buyers and sellers, Chinowth & Cohen has several affiliated companies, including Elite Titles Services, which has four locations, American Property Management, and Home Team Lender. 

This year, they are focusing on further growing their new mortgage company. They feel that with the technology they have through Delta, they have more time to dedicate to these companies, which is a priority to them.

"Because of the tools and resources Delta Media Group has provided for our real estate company and setting agents up for success, we're now able to spend more time this year growing our ancillary companies, such as a new mortgage company we've just started," says Leland.

With a supportive partner in Delta Media Group, who offers customizable websites for their brokerage and agents along with a highly automated, customized, and easy-to-use CRM platform, Chinowth & Cohen can continue to grow every area of their business. After 14 years together, the family-owned company knows it can count on Delta to deliver what it needs.

To learn more about Chinowth & Cohen REALTORS®, visit ccoklahoma.com.