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What Marketing Tools Are Essential?
There are all kinds of marketing tools that can make a positive difference for a real estate agent, but it's vital not to get overwhelmed with all the different options. By choosing the marketing tools that really stand to have the most impact, you can save time and money. You'll also be more likely to yield real business value.
Real estate agents don't really need "every" marketing tool under the sun. While it's important to have a mix of different marketing tactics, not all of them are that relevant to real estate. On the other hand, there are some marketing tools and approaches that are simply better when real estate agents use them.
Let's take a closer look at the marketing techniques that are really key in real estate:
Social Media Is the #1 Real Estate Marketing Technique
No matter who you are, where you are, or what kind of customers you focus on, social media is the #1 tool for real estate marketing. Real estate agents and brokers are uniquely positioned to use social media for a genuine competitive advantage, more so than professionals in any other industry.
Of course, precisely how you use it will depend on your business goals and which customers you want to appeal to. For instance, Instagram is the best general platform for sharing your real estate listings and photography. For building connections with former customers, it's Facebook. And luxury buyers can be found on LinkedIn.
To start with, determine your goals. Then choose a social media platform and use research to verify that your customers are there. Remember, hashtags are your best tool for making your content easier to find when the customers you want are searching for it. Dedicated tools like Social Connector can also help.
Social Connector enables you to fill your social media with event-driven updates about your key listings, keeping them front and center with your target customers. It also makes it easier for you to make the most of tools such as Open House Connector to get more of those social media followers to convert into event attendees.
To Make the Most of Social Media, You Need a Website
Many real estate agents underestimate the power of their own branded real estate website because they get a website from their brokerage. However, even if you have a brokerage site, you also need a website of your own.
Your website serves as the centerpiece of your marketing strategy. Everything leads back to your website, such as your social media. And your listings should be reproduced there as well, not only on the MLS. When listings are on your own website, you can optimize them more effectively and capture lead information better.
Custom real estate websites by Delta Media Group incorporate all the latest technologies that raise response rates and help properties get sold faster. At the same time, your website also makes you more visible in online searches about topics your business can help with — such as homes for sale in your service area.
Online Advertising Can Accelerate Your Property Sales
When you consider the amount that a talented real estate agent can make in commissions, a little advertising only makes sense. You can turn less than 100 dollars into thousands if you have optimized, highly compelling online advertising. However, most real estate agents find that the learning curve is steep.
When you want to take action fast, Ad Wizard is the way to go.
There's no faster, easier, or more reliable way to put together an online advertising campaign for Facebook than Ad Wizard. It only takes a few minutes to set up, is self-optimizing, and helps you make the most of your budget without going over. From there, it only needs a few minutes of your attention each week.
With feedback from thousands of real estate agents and brokers from coast to coast, Ad Wizard was designed as a tool that helps you take advantage of the granular ad-targeting power of social media platforms without having to dedicate dozens of hours to learning complicated interfaces or risking a lot of money.
Video Marketing Brings It All Together
Last but certainly not least, you need video. Video is uniquely powerful in today's marketing environment. It is second to none in getting people to remember what you have to say and take action on a marketing message.
Luckily, you don't have to be a videographer to make video an effective tool that meets your needs. Rather, you can use tools like Properties in Motion, part of the DeltaNET real estate CRM, to create amazing videos that will showcase your properties and get more people clicking.
Marketing can be complex, but with these tools on your side, it's easier. Contact us to find out more or get started.
