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24
Bridging Real Estate Tech with the 'How' and 'What' of the Real Estate Business
At the end of this year, I will have spent the past 24 years of my life focusing on technology in the residential real estate vertical. When I first entered the real estate vertical, I was a 28-year-old technology "outsider" who was fortunate to get paired up with a business partner that was a long-standing industry "insider" who seemed to know everyone and everything residential real estate related. Better yet is this business partner truly loved the real estate industry, what it does for people, and how technology could transform and modernize the real estate business.
Today more than ever I am fully convinced that many of the key issues facing our industry 24 years ago still go unaddressed in a transformative manner. Even worse is that we know the answers to many of the questions we had when I first started in real estate on how we could transform real estate utilizing technology, but no one has pushed very hard to get the industry where we know it should be.
Nearly three years ago, I set down a path with Delta to fundamentally change the approach to intranet and CRM, and the result of this effort is DeltaNET® 7, which was released over one year ago. DeltaNET 7 was the result of us developing what we knew the industry needed in terms of flexibility, customization, workflow, etc. Where DeltaNET 7 stopped short was us pushing down the path of actually how to do business and what to do in the business. So many people have so many different ways of the how and what, and we did not want to push down that path, at least at that time.
One of the luxuries of being in the industry for so long, of having so much data spanning so many years, and of doing so many studies over these years, is that we know for a fact what works in the residential real estate business. We know how to do SEO in this space and do it extremely well. We know the consumer behavior that is most likely to lead to a transaction. We know the sales associate behavior that is most likely to lead to a transaction. We know the visual design of what to do and how to do it to lead to more goal conversions and more client engagement. We know what sales associates should be doing to get repeat transactions in the next five or so years. And I could go on and on.
Honestly, when I came back to run day-to-day operations at Delta at the beginning of this year after taking a two-year hiatus, one of my intentions was to push technology again in the real estate vertical. But this time I wanted to continue where we left off with the development of DeltaNET 7 and not just push the technology itself but also the business end of real estate.
What I believe the industry needs today is an all-in-one technology provider pushing the industry forward including the how and the what of the real estate business, that is fully automated, but yet fully customizable, and doing this all based on decades of data and experience in a manner that is analytically proven to yield more first time and repeat transactions.
