Real estate is a cutting-edge industry, with technology playing an important role in how you market homes, showcase communities, and connect with customers. Those customers are also using technology to search for real estate agents, learn about communities, and, of course, shop for homes. Marketing technology is the bridge between you and your audience, allowing you to connect with them in the most convenient ways for everyone involved.

Technology-Driven Marketing Strategies

• Social Media and Digital Advertising
  Digital advertising, through social media, search engines, and more, is a key part of the foundation upon which you'll build your technology-driven marketing plan. Digital advertising makes it easy to target the audience you want to reach through the online platforms they're already using every day.
  
  Your social media presence is another important element, both in terms of social media marketing and engagement. Technology like Social Connector simplifies the process of social sharing, allowing you to easily share listings, the latest sales, blog posts from your website, and more.

• Data Analytics
  Data analytics in marketing can tell you about what's working, what could be improved, who's seeing your marketing, and what your audience prefers. Studying analytics allows you to gain a deeper understanding of all aspects of your marketing to optimize it over time, adapt to new trends, and keep up with your audience's preferences. 

• Virtual Touring
  More than ever, people are searching and shopping for homes online — often falling in love before they even see the home in person. Virtual tours are essential for allowing buyers to get a much deeper impression of a home than they would with normal listing photos. It's a win-win, as it helps buyers find homes they like, and also helps sellers get their homes sold.

Creative Applications of Technology

• Interactive Content
  Technology is key to increasing engagement, and interactive content is an excellent way to do just that. Unlike traditional content (blog posts, videos, etc.), interactive content requires and responds to input from the user. Interactive content can take many forms, from simple polls to quizzes, interactive infographics, and convenient tools like mortgage calculators.
• Visual Storytelling
  Telling the story of a home or community is so much easier with modern marketing tools. Not only do you have the power to create excellent photo and video content through your phone — but you also have expansive, easy-to-use editing tools to help you tell your stories. The possibilities for visual storytelling are nearly endless, and it's a natural fit for real estate.
• User-Generated Content
  Are you looking for a great way to increase engagement while showcasing the communities that matter most to your brand? Technology makes it easier than ever for your audience to create user-generated content. This type of content is perfect for sharing on social media, generating conversations, and highlighting local attractions. Think photos of the best local scenery, videos of the most fun events, and content on other local topics of interest.

Balancing Technology with Human Touch

• Personalized Content
  Personalizing content is a powerful way to make it stand out, and establish a deeper connection with the recipient right away. Some tools, like our automated reports, offer the best of both worlds. The content is automatically created, but you can also use templates to personalize reports as much or as little as you'd like.
• Customization for Digital and Traditional Marketing Materials
  While the methods and technology may evolve, the importance of having an appealing, recognizable brand remains as strong as ever. Delta Create is a suite of tools designed to simplify the process of creating customized marketing materials for both online and traditional advertising. It's great for adding a human touch to things like listing brochures, marketing materials, and even messages to clients.
• Add Your Own Voice, Don't Just Use AI
  AI is a very powerful marketing technology, and it's something we've integrated into a wide variety of marketing tools including our My Customer for Life (MCFL) email series. AI has many benefits, but it's also important to remember that while AI is great for lightening your load, it's crucial to continue to add a human touch to your marketing as well. With Delta's Content Marketing Services, you can get original, human-constructed blog content written by our content experts.

How the Right Partner Helps You Integrate Marketing Technology

One more perk of modern real estate technology is that you don't have to track down disparate tools from far-flung sources. Our DeltaNET real estate CRM puts the best real estate marketing technology in your hands, with an app that is easy to use on your favorite devices. The DeltaNET Academy, which is included with DeltaNET, allows you and your team to master real estate marketing technology at a pace that works for each individual.