The Premier Property Group is an independent brokerage operating in Northwest Florida with offices in Miramar Beach and Seacrest Beach. The company also owns Beachy Beach Real Estate, which has one office in Panama City Beach and another in downtown Panama City. Together, there are about 250 agents.

In the early 2000s, the firm was founded by Keith Flippo, Garrett McNeil, Bob Parks, and Tommy Brigham. Coming from various backgrounds in development and residential real estate, these men felt that combining their expertise could create a thriving real estate brokerage firm in Florida — and ultimately, they were right.

Their goal with The Premier Property Group was establishing a local luxury real estate brand. With a wonderful reputation, both locally and globally, and esteemed affiliations such as Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International®, the firm certainly became the thriving luxury brand they had hoped to be. Garrett McNeil, Keith Flippo, and Jason White make up the current leadership team and are using innovative strategies to take the business further than ever.

A Unique, Local Beach Brokerage

Being a local, independent brokerage firm makes The Premier Property Group unique in their market. With most of the firms in their area being large brokerage franchises, they pride themselves on being family-oriented and offering one-on-one attention to their agents. Also, being an independently owned brokerage enables them to provide their agents with the best tools and training and think creatively.

Another aspect of the firm that makes them unique is that the owners give most of their leads to the agents rather than keep them for themselves. In addition, they have their own development company, which provides their agents greater listing opportunities, no matter the market.

The final attribute that sets The Premier Property Group apart is its location. Not only are they selling homes in highly desirable zip codes along some of Florida's most magnificent beaches, but they have used this to their advantage, creating a beach-centered luxury brand. Being independent and locally owned has allowed them to have a far more focused brand optimized for their exact area.

Allea Sipper, The Premier Property Group's Marketing Director, says, "Our purpose statement as a company is to connect people to the places where they rest, relax, and reconnect. We are fortunate enough to live in one of the most beautiful places in the country. We take it as a personal responsibility to not only be experts in the real estate industry but also experts on getting the most out of the lifestyle our clients want to be a part of."

Finding What They Were Searching For

The Premier Property Group's relationship with Delta Media Group began when they attended the LeadingRE conference a few years ago. Their website then went live in December 2023. Previously, they used a more complicated platform that just wasn't offering their agents some of the essential tools they needed to succeed in a rapidly evolving industry.

Management was searching for something that had more integration and offered more ways for their agents to connect with their database. They were pleased that Delta websites and DeltaNET® offered substantial customization and a user-friendly interface. They also liked that you can pick and choose which tools you want to use. 

"A big part of my job at the brokerage is helping agents use Ninja Selling principles to connect with their databases," says Sipper. " Delta's CRM not only offered agents the tools we were looking for but also gave us the flexibility of customization so we can maintain our branding. That's a huge advantage."

Websites That Uphold Their Luxury Brand

When switching providers, it was also important to The Premier Property Group that they could keep the luxury elements of their brand. They feel that they did that upon launching their new brokerage website, powered by Delta.

"It was extremely important to us that when switching to Delta, our website kept its clean, luxury feel," explains Sipper.

Sipper noted that they liked the look of their previous website, so they had a specific vision they wanted to replicate. They were elated that Delta was able and willing to customize it for them so they didn't have to sacrifice their unique branding for greater features and usability. This way, they could have both. 

"We liked the layout of our old website," she said. "And the support team at Delta worked with us until we got everything on our new site looking just how we wanted it to."

Additionally, she praises how accommodating the support team at Delta was in making adjustments to their site along the way to ensure their satisfaction. 

"Anytime we need to make any adjustments or get a better understanding of how a certain tool works, or customize parts of the website or CRM, the support team has been extremely responsive in helping us with whatever questions we send their way," she says.

They are also enjoying the agent subdomains at The Premier Property Group. Sipper points to how flexible, user-friendly, and visually appealing these are.

"I've been so pleased with our agent subdomains," she says. "They've been very user-friendly when it comes to not only customization but also functionality. I have so many more agents who now take advantage of their subdomains and actively promote them to their clients because they take so much pride in them."

She even mentions that many of their agents have opted for a Delta subdomain provided by the brokerage over a website they paid thousands of dollars for.

"I've had multiple agents who have spent thousands on outside companies to build websites for them, and they've come to me and said that they wish they had never gone through all that because the Delta websites look even better, a lot of times provide more tools, and we provide them to our agents at no cost."

Jason White, The Premier Property Group's Chief Operating Officer, sees the value in how the subdomains connect with the CRM. He believes more agents are motivated to commit to the platform fully, knowing the technology works together seamlessly. 

"Knowing that Delta offers an agent website that is out of the box and looks good, is functional, that connects their CRM, we think it's been beneficial to our agents because it's a great way for them to commit to the system knowing that it's all right there, rather than having their website with a separate CRM that may or may not talk to each other," he explains. "Having this be the one-stop for that purpose is attractive for the agents."

A CRM Breathing New Life

Along with loving their websites, The Premier Property Group has found that the DeltaNET® CRM is capable of far more than their previous provider. It is breathing new life into their agents and staff.

"We've been blown away by some of the capabilities of Delta's CRM. It's been so fun to see all of the new features it's been able to offer us," Sipper continues, "and it has reignited our agents' interests in reconnecting with their databases."

One CRM feature she is particularly fond of is the customer profile page, saying, "I love the customer profile page. Agents can easily see when they've last sent out a marketing touchpoint to a client, or remind themselves what their last phone call was about. It's key in helping them keep a pulse on their business"

In addition, she loves how much easier it is to have their G suite integrated with their CRM so agents have fewer logins to remember. 

"Delta was able to create an SSO for our agents so that they could sign in to their CRM with their company Gmail credentials," she says. "It's a little thing, but it's been convenient for our agents to remember one less password."

New Opportunities to Nurture Leads

The Premier Property Group is additionally impressed by all the opportunities to nurture leads through features inside DeltaNET, like automated email campaigns, message blasts, and My Customer for Life (MCFL).

"Agents get so excited whenever I show them MCFL," mentions Sipper. "This tool is incredibly easy to use, and you can set it and forget it. They know that with MCFL, their customers will hear from them at least once that month, and they never have to lift a finger."

White has found that automated content helps agents stay top-of-mind with prospects. 

"I love the ease of being able to take a lead, assign it to an agent, and then if they don't want to buy immediately, put them in an email campaign or farming process to say, all right, how do we keep in touch with them?" He continues, "How do we stay engaged with them in an automated way so that when they are ready to buy or sell something, our agents are the ones that are top of mind with them because they're the ones delivering relevant content to them."

He has seen the impact of these opportunities first hand with customers staying engaged with the content over time until they ultimately make a transaction.

"We just have so many stories of people saying a lead came in, and I've just been working with my database, and six months later, they called me out of the blue saying, 'Hey, we've been getting your newsletters and your emails, we're going to be in town next week, can we go look at some listings?'" he mentions.

An Increase in Agent Tech Adoption

White has witnessed tech adoption at the brokerage go way up since partnering with Delta due to the complex capabilities and user-friendliness, which they have been delighted to see. 

"The CRM and the websites are only as good as the number of agents willing to adopt and use them," he says. "And what we saw was that the features were much more robust than what we were currently using at the time. We didn't have great agent adoption. Even though the tools were fine, if agents weren't using them, obviously something they wanted was missing. And so we've seen the adoption with Delta from our agents just be so much higher than before, which tells me that what we thought Delta was going to offer and deliver is what they have offered and delivered."

Sipper shares how having multiple, well-executed strategies for training agents is key for tech adoption. Training at the Premier Property Group began with an overview of DeltaNET and the tools incorporated. Then, they dived deeper with twice-weekly in-person training with four different levels.

"To kick off training, we had our Delta project manager present an overview of Delta's CRM capabilities to our agents over Zoom," she says. "The week following that, I started a series of in-person training in our offices twice a week."

She acknowledges that with many of their agents not being digital natives, they needed to take things slowly and be patient for training to be successful.

"I didn't want to overwhelm them with technology," she says. "I want agents to be excited by new technology and embrace it, not shy away because it's new. We walked agents through everything step by step, from logging in to creating market reports, so that they could feel confident enough to continue to use the CRM on their own."

Along with group training, Sipper has also been available for one-on-one training with agents. She feels that agents have benefited from the individual attention and the opportunity to ask questions.

She mentions, "I've also offered 30-minute, one-on-one training sessions with agents so that we can walk through their individual questions together."

She has also encouraged agents to check out DeltaNET® Academy. Often, before they meet, she will recommend that they check out a training video on the platform.

"There have been plenty of times I'll have an agent come to me with a question and I'm able to direct them to Delta Academy," she explains. "Knowing we have that as a resource has been great, especially for the initial rollout."

A Provider That Offers Personal Attention

Sipper and White have noticed that the leadership team has been very responsive and helpful in solving problems as they arise since partnering with Delta. White even says they make him feel like the only customer and have proven to be highly approachable.

"I've been impressed by the approachability of Mike and Franklin if we need help or if they are just checking in on us," he notes. "I know we're not their only customer, but sometimes they treat us that way, which has been great."

Much More Technology to Explore

While they love the tools they have leveraged in DeltaNET so far, they know there is still so much more technology they want to explore. 

For instance, they have been excited about Delta Pitch from the beginning and are looking forward to finally launching the tool for their agents with custom branding.

"CMAs are critical for Realtors®, which is why Delta Pitch is one of the tools we are most excited about," says Sipper. "We are currently in the process of integrating our own custom CMA template into Delta Pitch so that agents can benefit from Delta's technology with a marketing piece designed specifically for and by our company. From a brokerage perspective, it's the best of both worlds."

Given the wide variety of tools Delta's all-in-one platform offers, the staff and agents at The Premier Property Group are enthusiastic about all the opportunities the technology provides. They are thrilled to work with a provider offering such personalized care and attention. With a luxury-forward brokerage website and agent subdomains, branded automated content, and improved lead generation, digital marketing, and communication methods, The Premier Property Group is further enhancing its luxury beach brand and better serving its customers along the beautiful Florida coast.