Cindy Greco, Michael Greco, and Tammy Pogar comprise Wagner Realty's The Greco Group. With over 30 years of industry experience, Cindy's expertise makes her a competent mentor and team leader. She has learned in her many years as a REALTOR® that you must stay in touch with your clients to retain their business and get referrals.

The Story of The Greco Group

Cindy started her career as a solo agent and eventually became a manager at Wagner Realty in their office on Manatee Avenue. In 2012, she encouraged her son Michael to come and work with her.

"My son and I are very similar in how we think," she says. "So I just thought it would be a good fit. He has a great mentor, myself, and I would do anything to enhance his success in this business."

After a few years of Michael and Cindy working as a team, Tammy Poger came on board to help them manage their busy workload.

"Business was starting to pick up in 2013, 2014, and 2015; it was super busy," says Cindy.  "And it was getting to the point where we were losing business because, physically, we just didn't have the capability of servicing all the buyers we had. And so Tammy, making a career change, decided to get her real estate license and join us. She loves buyers."

The Greco Group works together so well because each team member has unique strengths and areas of interest. For example, Tammy is primarily a buyer's agent, as she enjoys helping buyers find their perfect home. In contrast, Cindy, who is great at marketing properties, mostly works with sellers on the listing side. 

"Tammy is mainly a buyer's agent, but as you know, buyers live in a home for two to five years, and then they will potentially sell it," says Cindy. "I took over from that side. So, listings are my thing. I love listing properties. I like going through the listing process with the sellers, understanding their goals, and how we will get them to the finish line."

Being well-organized and detail-oriented, Michael typically executes closings for The Greco Group's clients.

"Michael does list and sell and is very good at it; however, his forte is organizational process and details," explains Cindy. "So Michael will handle the transaction once we get it under contract until closing. He does the inspections, communicates with the lenders, the appraisers, the surveyors, and the title companies, all of the details from the time of the contract to the closing table and until the process is complete."

An Automated System that Helps Them Stay in Touch

To manage their client base and stay in touch with customers, The Greco Group utilizes DeltaNET. 

Cindy says, "There's no perfect system, but I've used it a lot over the years, and I would say DeltaNET is probably one of the best."

Cindy has noticed that, unlike most CRM platforms, DeltaNET is consistently updated and refined to be more user-friendly.

"You're always updating it and fine-tuning it," she says. "And I think the CRM system is phenomenal that way."

Her favorite aspect of the platform is the database because importing customer information and segmenting customers into specific audiences is so simple.

"The database aspect of it, the CRM, I love, love, love, love, love," she says. "DeltaNET does a great job regarding all the information you can put in there, everything down to their birthdays and dogs' names. You can put them in different groups. Maybe there is a single-family home group, so if you want to send them something different than a condo group, you can do that."

The ability to store all this information in the CRM allows Cindy and her teammates to easily deploy email campaigns and other automated marketing materials like seller reports and MCFL newsletters. She enjoys how easy it is to send these out and that everything can be customized.

"As a listing agent, I love the reports I can send my sellers, the automation with social media, and doing the My Customer for Life newsletters, setting up things to go out on a timely basis without even thinking about it," she says. "Any email or marketing campaign can be customized and go out. You set it up, and you forget it."

Cindy's favorite feature is the e-blasts, which she often uses to share market stats. She finds this feature convenient, and the emails have a particularly high open rate.

"I get the most responses from the e-blasts," she explains. "When I look at who got it, how many were opened, it's huge. Usually, with the e-blasts, what I do is, whether or not people are interested in selling and buying right now, they're always interested in what the market's doing real estate-wise. So I send off statistical information that we get from our association every month, and probably, by far, I get the most email comments coming back to me and the most opens and participation from clients when I send that out."

Cindy loves the Open House Connector® app, which she can easily transport to enter attendees into the database during the event.

"I love the Open House Connector," she shares. "I use my iPad. I set it up in the house, and I've never had anybody not want to enter their email address. Then they go into My Customer for Life, and at the very least, they get an email from me once a month. If I never see or hear from them again, so be it. But at least I know they're in there. I can follow up on the open house and hear any comments they have. I love that."

Finally, Cindy feels that providing analytics is one of the most valuable functions of DeltaNET. She likes knowing that whenever she sends out an email to her customers, she can see a detailed review of its performance.

"The statistics for my listings, we get that from DeltaNET," she says. "We get that from some other different websites through our association. So I love that. I'm a numbers person. Not everybody is wired that way, and I understand it. Still, it's nice when I can send a report that's professionally branded to me off to my sellers to keep them up to date on the traffic, where it's coming from, who's looking at your property, did they scroll through or did they just view one page, that kind of stuff. I do love that as well."

Marketing Technology Is a Must-have in This Business

Cindy has seen the impact marketing has on finding success and staying successful in the real estate world. She acknowledges how, while the methods for doing so have changed, the legacy sentiment of staying in contact with customers remains.

"I've been selling real estate for 30 years, and since day one in 1994, I had three-by-five cards," she says. "You have to have something that keeps track of your people, the people in your sphere, your past clients, because if I'm not staying in touch with them, somebody else will."

She feels that if agents and team leaders aren't leveraging automated marketing and communications tools, they won't make it in the business long-term. 

She says, "If you don't have automated marketing, you're losing big time in this business."

The Foundation for Building Lasting Relationships

With DeltaNET, The Greco Group has assembled a strong foundation for building lasting client relationships and streamlining communication. By staying connected with clients through personalized, automated marketing and organizing each stage of the buying and selling process, they ensure that clients feel supported from start to finish. 

Cindy Greco's decades of success in real estate underscores the value of maintaining contact, and DeltaNET has become an essential partner in that mission. For The Greco Group, leveraging technology isn't just about convenience — it's about providing a consistent, reliable service that keeps clients returning year after year.