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2025 Survey Results: Valuable Insights from Real Estate Leaders on Artificial Intelligence, Market Conditions, and the Economy
Delta Media Group® conducted our annual real estate leadership survey in December with over 100 participants nationwide from top brokerage firms.
This survey's findings provide valuable insights into how today's brokerage executives feel about topics such as artificial intelligence (AI), all-in-one marketing technology, the future of their business, the housing market, and the economy as we transition to 2025.
Here are the results of this year's real estate leadership survey:
Considering how much of a hot topic AI was in 2024, we started our survey by asking participating executives how important AI was to their brokerage today. The average response was about six on a scale of zero to 10. This was a one-point increase from last year, where the average leader responded with a five out of 10.
Real estate leaders see AI becoming even more important for business success in 2025. The average executive predicts it will soon be above a seven out of 10 on the importance scale.
We next asked how their brokerages were leveraging AI for business. Over 25% of respondents said they primarily use AI to write listing descriptions. The second most popular response was for marketing and promotions, at 13%.
When asked if they were using AI for their businesses today, over 87% of leaders answered "yes."
We then asked respondents how their agents were using AI, and again, the top answer was for writing property listing descriptions at 85%. This was followed by using it for content creation at 75% and social media management at 42%.
The highest percentage of leaders, at 66%, said content creation was where they plan to adopt or expand their use of AI in 2025.
When asked how worried they were about AI not having the appropriate gates or guardrails to limit risk and liability, the average response was about six out of 10. This is the same worry level participants expressed in our December 2023 survey.Â
Moving on to business profitability, over 63% of brokerage leaders said they expect their business profitability to increase in 2025, while less than 6% said they expect their profitability to decrease in the coming year.
Most leaders, at 72%, also expect their total transitions to increase in 2025 compared to the last 12 months. Very few, at less than 3%, expect their total transaction numbers to decrease.
Over 68% of leaders expect their market share to increase in 2025.
The most popular response to what they expect their biggest challenge to be in 2025 was agent recruitment.Â
Overall, brokerage leaders seem optimistic about the economy's future, with over 60% predicting the economy will improve in 2025.Â
Nearly 50% of respondents believe the housing demand in their market will increase this year, while about 42% believe demand will stay the same.Â
Most participants said they feel more confident in the US economy than one year ago, but not in their state, local, or global economies. Their confidence levels remain unchanged in these markets.
Finally, we asked real estate leaders how valuable all-in-one marketing platforms that feature AI and automation are for their businesses, and the average response was seven out of 10.Â
