Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 17 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
5
Customer Reviews Build Trust: Know When and How to Ask for Them
As a real estate agent in today's world, you have tons of opportunities to market yourself online and showcase your brand. But what matters most to customers? Trust. Especially in the age of buyer representation agreements, customers want to ensure you are trustworthy and have successfully served clients like them. The best way to build this trust is through sharing reviews and testimonials.
The Value of Testimonials
Everyone wants to know as much as possible about a service before they commit to it. This is true whether someone thinks about working with a real estate agent, buying a car, or hiring a plumber.Â
The great advantage of reviews and testimonials is that they help establish your credibility and authority. They're so effective because people don't see them as sales pitches but as unbiased opinions of people who have experienced your services firsthand. When used correctly, reviews and testimonials build trust and start conversions.Â
Research shows that younger audiences care most about reading reviews before they commit to a service. Reviews and testimonials are also useful for finding older clients, but they're especially crucial for attracting Gen Z and millennial clients.Â
Reviews also put your name out there in more places where the right people are looking for it. From Facebook posts and Google My Business listings to your website, cultivating reviews and testimonials makes it easier for potential clients to find you. Once they do, you then have the opportunity to grab and hold their attention.Â
How to Get More Reviews
If client reviews and testimonials are so important, the big question is: how do you get more of them? A few effective strategies will help you encourage your clients to leave feedback.Â
Usually, the best way to get a review is simply to ask! Most clients — especially those with a positive experience — will happily share their thoughts. However, they might not think to do so independently, so you might need to remind them gently.
When to Ask For Reviews
Timing is important. You don't want to ask a client for a review after their offer has been declined or while navigating any difficult or stressful situation. Ask when spirits are high and the outlook is positive. Usually, the best times to ask are:
- After providing real estate advice
- After showing your client their first home
- After closing on a property
- After selling their home
How to Ask for Reviews
Every client is different, so it's essential to ask each client for reviews in a way they will respond to (i.e., an older client might be less likely to want to text you a review). Several strategies can be useful, so be ready to use whichever feels appropriate:
- Email: Send a brief, personalized email to a client thanking them for working with you and asking for their thoughts on the experience.Â
- Phone: Shortly after closing, call your client to ask how they're enjoying their new home and if they'd be willing to provide a written or video review.Â
- In-Person: It's a good idea casually (and subtly) to drop hints from day one that reviews are appreciated. After you and a client have worked together and built a good rapport, being upfront about asking for a review is okay.Â
Asking the Right Questions
Simply asking a client to write a review or leave a testimonial isn't the best approach. It can be too open-ended, and some clients may feel overwhelmed or unsure of where to begin or what to say.Â
Asking specific questions can be a much better way to gain feedback. You can email a client a list of questions or ask them in person via a filmed or recorded "interview." Just make sure your client is comfortable with being recorded! Great questions to ask include:Â
- What made you choose me as your agent?
- How impressed were you with a particular aspect of the process?
- What was the best thing I did to help you?
- How was I able to help you overcome a specific challenge?
- What could I have done differently to meet your needs better?
- Would you recommend my services to others?
- If so, what would you tell them?
Gathering online reviews and testimonials is essential to becoming a successful real estate agent. Delta Media Group® websites are a great place to showcase these. Contact us today to learn more about our websites, which are seamlessly integrated with the DeltaNET® all-in-one platform!
