Posts from October 2025
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
13
SEO Isn't Dead. It's Evolving.
Let's just say it up front. SEO isn't going anywhere.Â
Yes, AI search is here. Yes, it's changing how people find information. And yes, it's getting better fast. But if you think that means traditional SEO is suddenly obsolete, take a breath. That's not what's happening.Â
The reality is this: SEO isn't being replaced. It's being extended. The rules are shifting a bit, sure. But if you're building strong, helpful content and thinking strategically about your brand's visibility, you're in good shape. And if you're not doing that yet, now's a great time to start.Â
8
Deals in Heels: Amy Lilly's Journey From Marketing Technology Trainer to Top Performer
Amy Lilly, otherwise known as the agent behind Deals in Heels, became a licensed REALTOR® in 2018; however, her real estate journey began long before then.Â
Amy grew up around the real estate industry. Her father built houses, sold mobile homes, and managed rental properties. Her career started with flipping houses, staging, and managing rental properties. She then got a job as an office manager and technology trainer. Later, she became the MLS Director and Trainer for the Kanawha Valley Board of REALTORS®. After that, she got her license, started selling, and surpassed her first-year sales goal in under six months.Â
One of her brokerage's top performers, Amy has received some incredible recogniti...
6
From Snacks to Strategy: A Step-by-Step Guide For Planning Your Next Real Estate Recruiting Event
As the busy season winds down and the new year approaches, autumn is a popular time for real estate professionals to explore new opportunities. This makes it the perfect time to refine your brokerage's recruitment strategy, which should incorporate a combination of online and face-to-face methods.
Much like prospecting for real estate clients, getting your brand out there is always the first step in recruiting new talent. Establishing a connection begins online with an SEO-optimized website, as well as a presence on job recruitment networks like
1
How to Best Leverage AI Tools to Create Dynamic Drip Campaigns
Love it or hate it, AI is here to stay in our industry. It's impossible to escape the constant drumming of AI content hitting your emails every day.Â
As someone with over a decade of sales experience, I understand how essential human touch is for effective communication with your customers or prospects. My email marketing with the highest engagement is the content that I have personally written myself. Hyper-personalized email will always beat out generic content.Â
That being said, there is only so much time in a...
