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Referrals still happen. But before a buyer acts on one, they almost always do a quick search first. They find your profile, read what past clients said, and decide whether to reach out — a process that takes about three minutes and happens entirely without you. Managing your online reputation isn't optional anymore. It's just part of the job.
Before a buyer ever steps into a showing, they've already looked you up. Google, Zillow, and Realtor.com are usually where they decide who's worth contacting. If your profile feels thin—or has complaints sitting there without a response—it doesn't just hurt your i...
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