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Every spring and summer, things seem to pick up all at once. New inquiries are coming in, open house sign-ins start piling up, and there never seems to be enough time to follow up with everyone. By the time you get back to a lead, they may already be working with another agent. It's not necessarily that the market is moving too fast. Sometimes, there's simply more happening than one person can realistically keep up with manually.
Busy season doesn't create the problem. It just makes an existing one impossible to ignore.
A manual follow-up process works fine when lead vo...
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