Delta Media Group's Blog
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12
Drive Those Idle Listings Off The Market
Stubborn listings are no fun for sellers — or for their real estate agents!
It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.
There are two situations where agents need to be especially wary about idle listings:
- Markets that strongly favor buyers, especially when there's plenty of housing stock
- Overheated markets where voracious sellers price themselves into the stratosphere
Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent...
10
Make A Connection With Your Audience
Social media is a versatile and powerful tool for real estate agents.
Some real estate professionals get the majority of their leads using social media. Of all industries represented on social platforms, real estate brands are the most active. That makes sense since there is always something new to share when showing what makes your community special.
That means, of course, that in addition to all the political scandals and celebrity gossip you'll find in an average social media feed, many of your colleagues are striving to attract attention. It's worth asking the question: "What makes the winning difference when it comes to social media marketing?"
The answer: Making a genuine connection with your audience.
10
All You Need Is Love: Sally Love Real Estate, Inc.
Michael Jordan. Tom Brady. Wayne Gretzky.
Toss out any of those names, and most people will immediately know who you're talking about. Better yet, they'll know exactly what those names did in their respective fields. Take it a step further, and call any of them the G.O.A.T. (Greatest of All Time)? Sure, you might get some debate about who deserves the moniker most, but few will argue just how influential those names have been over the last few decades.
And while it's easy to highlight the heroes of recent sports history, it might be even easier to shine a spotlight on the...
