Posts made by author 'Aaron Geh'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
24
How Agents Can Build Trust and Credibility Both Online and Offline to Establish Value
Real estate agents are entering a new area where they must clearly demonstrate their value to buyers and sellers, which means trust and credibility have never been more important.
According to research by the National Association of Realtors (NAR), honesty, trustworthiness, and a solid reputation are the most vital factors for buyers and sellers when choosing a real estate agent.
A staggering 97% of home buyers used the internet in their home search process, highlighting the necessity for a robust online presence. What you do...
28
Will Google Ignore Your Website Due to Low-Quality or Poor AI-Created Content?
Your real estate brokerage website is your office that welcomes potential clients 24/7/365. With 99% of home buyers starting their search online, your website is more than just a digital brochure; it's the key to capturing the attention of potential clients and positioning your brokerage as the go-to resource for local real estate needs. A well-optimized website is no longer a luxury — it's a necessity.
As artificial intelligence (AI) becomes an increasingly popular tool for content creation, brokerages and their agents are leveraging its power to populate their websites to save time and money.
However, a recent move by Google has sent shockwaves through the digital landscape, resulting in thou...
16
How AI is Changing SEO and Making PR a "Must-Have Tool" For Brokers
If you're like most real estate broker-owners, you've overlooked Public Relations (PR) as a pivotal element of your marketing strategy. You may release the occasional news announcement but not have an integrated PR strategy.
Traditionally, PR has been the domain of the biggest brokerage firms, with dedicated representatives or external agencies crafting narratives through news articles, interviews, and various forms of content creation. The visibility PR creates is not just about being in the spotlight; it's about strategically placing a brand continuously in front of potential buyers and sellers and generating top-of-mind awareness.
8
Penny-Wise, Future-Foolish: You Won't Know How Good You Have it Until it's Gone
The concept that "the grass is always greener on the other side" has existed since ancient times. It originates from Ovid, a Roman poet from the first century BC, who said, "The harvest is always more fruitful in another man's field." It's a sentiment that appears to resonate strongly in today's real estate industry.Â
Many broker-owners and decision-makers contemplate changing their tech stacks, drawn by the promise of saving money. However, this pursuit can be deceptive, leading to the loss of valuable tools and resources already working well. This trend reflects a broader issue in the industry: a readiness to chase new opportunities without fully valuing what's already in hand.
The Lure of the New
11
Why the Allure of Free Tech Is A Mirage
In today's fiercely competitive world of real estate, where brokerages operate on razor-thin margins, it's tempting to cut corners and rely on inexpensive or free technology solutions. But the truth is, opting for "free" solutions can often cost you more in the long run, both in terms of monetary expenditure and lost opportunities.
The road to brokerage profitability is paved with good intentions but laced with treacherous driving decisions. While brokerages aim to maintain profitability, many are unwittingly leaning into mediocrity by opting for 'freemium' technology solutions. While the appeal of 'free' or 'freemium' technology solutions can be overwhelming, the long-term impact can be devastating.Â
