Posts made by author 'Aaron Geh'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
12
Taking the Fear Out of Transitioning to a New CRM
What's the best CRM for agents? The one they will use. But for brokerages, offering a CRM can create two perpetual challenges: First, about one in four agents don't even use a CRM. Second, for the ones that do, most agents are using CRMs based on outdated technology and limited integration.Â
Today's DeltaNET® gives brokerages a way to overcome both these challenges, as its fully-integrated CRM offers the new technology today — and tomorrow.
Moving Their Cheese
So, how do you get your agents who use their own CRM to move to one fully integrated with the newest tech, including artificial intelligence, or AI, that leverages machine learni...
17
End the Year Strong: Leverage Social Media and Automated Property Advertising — the Right Way!
A record 4.9 billion people are using social media in 2023. The most active social media network continues to be Facebook, with 2.9 million monthly active users worldwide. It's the primary reason that the National Association of REALTORS® reports that Facebook is the No. 1 social media channel for real estate agents, used by 76 percent of its members.
However, NAR research also notes that fewer than one in five real estate agents (17 percent) use social media, like Facebook, to market homes. The opportunities to stand out from your competition by leveraging social media to market your listings — and your business — are enormous.
Facebook research al...
12
Email Best Practices and the One Thing You'll Never Want to Do
In today's fast-paced and competitive real estate market, the ability to communicate effectively and efficiently is what clients want and expect and why it's paramount to an agent's success.
According to the latest research from the National Association of Realtors®, communication is a top skill expected by buyers and sellers, ranking higher than negotiation skills and knowledge of local areas.
One of the most powerful communication tools at your disposal is the often underestimated yet ever-reliable email. As a real estate professional, mastering the art of email communication can not only accelerate your business growth and strengthen relationships wi...
20
Let's Get Personal: How The Personalization Movement Will Drive More Business Growth
For most of the past decade, the big offering from real estate tech firms has been "white-label" solutions. This has been particularly true for all-in-one platform providers. However, the focus has been on customization. This has been in an attempt to help real estate brokerages differentiate their tech stack by offering something that looks or feels different from what their competitor down the street provides.Â
As a result, for a time, customization thrived. The white-label effort grew. Customization allowed real estate brokerages to deliver unique content — such as flyers, postcards, and social media posts — inside a platform displaying the logo and brand colors. This "skinning" of tech platfo...
9
5 Ways To Face Market Headwinds, Head-On
"Change is inevitable; growth is optional," said leadership author John Maxwell. However, the seismic shifts this fall in the real estate market will challenge brokerages to grow because of market changes.Â
As we talk with brokerage leaders, they are ready to face these headwinds head-on. Many see opportunity in chaos. Others recognize that as many of their competitors hunker down or retreat and shrink, the future-thinking brokerages are taking steps to grow their market share.Â
Here are five ways a brokerage can take advantage of a m...
