Posts made by author 'Aaron Geh'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
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- 2015 | 68 Posts
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[WEBINAR] How to Execute a Successful Email Marketing Strategy in DeltaNET 6.
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5
DeltaNET 6 Redefines Real Estate Technology
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14
Early Signs of the Real Estate Market Comeback from COVID-19
Through this Coronavirus Pandemic, we have been sharing insights into different data to pay attention to so you can navigate these difficult times. Check out our previous posts: here, here and here.Â
I wanted to put together a quick, high-level post to share with you what I'm seeing. I feel this will provide some hope as we all prepare for the upcoming recovery.  Over the last couple of months, I have been paying close attention to data trends to determine the depth and length that this impact is going to have on our clients' businesses. In analyzing the data, I paid particular attention to organic traffic. The outbreak hit organic traffic the hardest and, in my opinion, is the leading indicator of what is happening in the market. Organic search activity is driven by intent, and in the initial phase of the pandemic, online search activity dropped off significantly for real estate.
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Don't Know What You Got Till It's Gone
No, this isn't going to be about Cinderella's hit from the '80s. Interesting video though if you have time to check it out.
This article is about brokerages not looking at the entire picture when making significant decisions about their business and, more importantly, their customers--the sales associates. Today, everyone understands that it is more important than ever to recruit and retain agents, and one small hiccup can cause significant ripples throughout an organization.
I'm specifically focusing on the potential pitfalls with online marketing strategies when switching to a new marketing technology provider. The biggest mistake that I see is that many brokerages don't understand what is driving their online business.
The definition of brokerage's 'online business' is the online marketing efforts that generate better visibility for the brokerage, agents, and that drive measurable online traffic and leads.
