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Although it's your job as a brokerage to support your agents and customers all year round, giving back is especially important during the holiday season. The way you treat others during the holidays not only fosters goodwill but also impacts your firm's reputation. A time for coming together, the holiday season presents tons of new opportunities for fostering relationships.
There are many meaningful ways you can give back to your agents and community this season that will build stronger relationships and better your brand reputation. Here are some ideas:
1. Improve Training For Success in the New Year
Since the holiday se...

A seasoned real estate investor and a top agent at Coldwell Banker Tomlinson in Spokane, Washington, Aaron Lennon uses technology to connect with clients and communicate the benefits of buying property.
Aaron Lennon got into real estate about 21 years ago when he purchased his first investment property and began working as a landlord. After reaping the benefits of owning multiple properties himself, Aaron became an agent in 2011 to show others the value of property ownership — whether that be through helping clients buy their first home or their first rental property.
"My passion is showing people how they can ma...

Bellator Real Estate & Development in Alabama recently partnered with Delta Media Group® to adopt an all-in-one solution that enables them to do what they do better and provide a better work-life balance for their agents.
What happens when a real estate developer bands together with the region's top brokerage leaders and the most reliable technology partner in the game? They form a real estate powerhouse.
In 2008, the formation of Bellator Real Estate began after Nathan Cox left the Marine Corps and had the opportunity to start his own construction company. The business started small, with a single office along the...

Selling real estate in Ohio for three generations, The Maltese Team at DeHOFF REALTORS is working together to serve customers of all ages.
The Maltese family has been in the business of selling real estate for almost 60 years. It all began back in 1965 when Don Maltese was working in the lumber business and decided to start selling real estate on the side. Don then made a complete transition to working in real estate and opened up Maltese Realty in Stark County, Ohio in 1977.Â
Don ran Maltese Realty through the 1990s when he ultimately decided to sell it and merge with Realty One. His sons entered the industry too. Don Jr. joined in 1977, followed by Da...

With inflation causing low inventory and higher interest rates, the prospect of homeownership is growing difficult for many. But that means for those interested in buying, having a capable real estate agent is more necessary than ever. It could even be their only hope.
Your marketing as an agent should illustrate the benefits you can bring to buyers, no matter how challenging the market. To make your value known to potential customers, you have to not only recognize what you bring to the table but then effectively communicate that value to your sphere of influence.
Here are some ways to show buyers the value you can bring to them during challenging econo...
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