Posts from August 15th, 2023
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15
Show Your Value: How Agents Can Help Buyers in Challenging Times
With inflation causing low inventory and higher interest rates, the prospect of homeownership is growing difficult for many. But that means for those interested in buying, having a capable real estate agent is more necessary than ever. It could even be their only hope.
Your marketing as an agent should illustrate the benefits you can bring to buyers, no matter how challenging the market. To make your value known to potential customers, you have to not only recognize what you bring to the table but then effectively communicate that value to your sphere of influence.
Here are some ways to show buyers the value you can bring to them during challenging econo...
15
Create A CMA Report In Just 2 Clicks
A comparative market analysis (CMA) is one of the most valuable tools you can have for helping a seller price a property to move. If you work with sellers, you will create hundreds or even thousands of these reports over the years. Without a CMA, properties can easily be overpriced or underpriced, undercutting the seller's goals.
What Is a Comparative Market Analysis?
In a comparative market analysis, the real estate agent evaluates recent sales throughout the area so they know how much real buyers are prepared to pay before a property goes on the market. The analysis is "comparative" because the agent must identify similar properties in the area that have sold over the last few months.
The number of bedrooms and bathrooms is the most significant point th...
