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Posts made by author 'Blair Krassen'

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January
15

Cindy Greco, Michael Greco, and Tammy Pogar comprise Wagner Realty's The Greco Group. With over 30 years of industry experience, Cindy's expertise makes her a competent mentor and team leader. She has learned in her many years as a REALTOR® that you must stay in touch with your clients to retain their business and get referrals.

The Story of The Greco Group

Cindy started her career as a solo agent and eventually became a manager at Wagner Realty in their office on Manatee Avenue. In 2012, she encouraged her son Michael to come and work with her.

"My son and I are very similar in how w...

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January
13

Real estate teams require a full stack of up-to-date technology to surpass their competition and pull ahead in their market. From managing client relationships to streamlining marketing efforts, real estate teams need a comprehensive suite of digital solutions to stay efficient. This guide explores ten essential tools to transform your real estate team's operations, boost productivity, and drive better results for your agents and clients.

1. A CRM Platform

The centerfold piece of any technology stack is a CRM (Customer Relationship Management) platform. A CRM is a...

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January
3

With today's challenging real estate landscape, many brokerages are choosing to tighten their budgets and seek out new strategies they can leverage to cut costs while optimizing results. 

Maximizing return on investment (ROI) in marketing and technology for a real estate brokerage involves focusing on strategies that drive high-quality leads, streamline operations, and enhance client relationships.

Here are some effective ways to get the most from your marketing and tech investments:

1. Use an Integrated Website and CRM to Optimize Lead Generation

One of the most important factors in keeping your real...

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December
31

2024 was full of hurdles for real estate professionals. Given high mortgage rates, low inventory levels, commission changes, and rising operational costs, many brokerages saw a dip in transaction volume and decreased profit margins. 

Given the circumstances, broker-owners opted to cut costs by selling office buildings, reducing administrative staff, switching technology providers, cutting essential marketing strategies like SEO (Search Engine Optimization), or lowering their advertising budget. Some agents even left the profession entirely. 

But just because 2024 was a dif...

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December
24

Mark Joyner, President and Principal Broker for Napier REALTORS® ERA and the team leader of GoRVAHomes and GoNNKHomes, has been a proud partner of Delta Media Group for over 25 years. Balancing many roles and responsibilities — from multiple locations — he relies on Delta's innovation and support to keep him and his agents moving forward. 

A Father-Son Team

Mark Joyner grew up in Richmond, Virginia, and began learning the ropes of real estate at a young age by helping out his father, Ken, a broker and new home builder. Since he was eight years old, he has...

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