Posts made by author 'Blair Krassen'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
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20
The Value of Teams: Communicating to Customers What You Have to Offer
As a real estate team, you offer benefits to buyers and sellers that solo agents can't, giving you a competitive advantage. To gain new leads and, ultimately, new clients, it's essential to market yourself effectively and communicate your value as a team.Â
Hone Your Brand's Messaging
The first step in communicating the value of working with a real estate team is to address it in your brand's messaging. Here are some key points to convey in your messaging to best appeal to buyers and sellers:
1. Specialization
3
The Role of Real Estate Websites in Lead Generation
In an era where the most popular way to search for properties and real estate professionals is through the Internet, a real estate website plays a significant role in lead generation. With a modern, optimized real estate website, customers can find you anywhere, at any time. Plus, with an advanced CRM system, you can track these visitors and their engagement and even collect their contact information.Â
Real Estate Website Features
Having the right features is the key to creating a real estate website that generates leads and brings new business. These are the essential features for lead generation you will want to consider:
1
Cressy & Everett Real Estate: A Long-Standing Real Estate Company Keeping Up With the Times
Cressy & Everett Real Estate, a full-service residential real estate company, was one of Delta's earliest customers. Today, the brokerage firm with about 175 agents continues to excel in the industry with the help of Delta's services and technology. Their experience, long-standing reputation, and understanding of the importance of keeping up with the times have earned them their spot as one of the top five companies in Indiana and Michigan. The brokerage was also ranked among the top 125 companies by National Relocation & Real Estate magazine's 250 power brokers nationally. They have offices throughout Indiana in South Bend, Elkhart, Goshen, and Plymouth. In Michigan, their offices reside in Niles, Edwardsburg, Three Rivers, Dowagiac, Sister L...
23
Hosting a Successful Open House: Tips for Generating New Leads
An open house is a proven way to showcase a property, engage with potential buyers, and generate new leads. However, hosting a successful open house involves meticulous planning, strategic marketing, and excellent execution.Â
Here are some tips for hosting a successful open house that will generate new leads:
1. Start preparing well in advance
If you want your open house to bring in prospective buyers and generate new leads, it's best to start preparations as soon as possible. Here are a few steps to take to get the ball rolling:
17
The Premier Property Group: Discovering Technology That Enhances Their Luxury Beach Brand
The Premier Property Group is an independent brokerage operating in Northwest Florida with offices in Miramar Beach and Seacrest Beach. The company also owns Beachy Beach Real Estate, which has one office in Panama City Beach and another in downtown Panama City. Together, there are about 250 agents.
In the early 2000s, the firm was founded by Keith Flippo, Garrett McNeil, Bob Parks, and Tommy Brigham. Coming from various backgrounds in development and residential real estate, these men felt that combining their expertise could create a thriving real estate brokerage firm in Florida — and ultimately, they were right.
Their goal with The Premier Property Group was establishing a local lu...
