Posts made by author 'Blair Krassen'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
21
Howard Hanna Coach Realtors: Trusting Delta Media Group® With Luxury Marketing and Their Merger
For Howard Hanna Coach Realtors, selling some of New York's highest-valued homes across Long Island, top-level international marketing is required for the success of their agents and clients.
With significant luxury and relocation divisions, the pillar of the family-owned brokerages' luxury global marketing strategy is their memberships with The Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International®.Â
"We assist luxury relocation clients through strategic marketing and global exposure," says Coach Realtors Relocation Director Jose Matos. "As a member of Luxury Portfolio International, we connect clients with premier real estate fi...
12
Appealing to High-Net-Worth Buyers: How to Craft a Luxury Open House
A luxury open house is about more than simply showing a property. It should be an exclusive, can't-miss event for your market's biggest influencers and high-net-worth buyers. Create an event they won't forget by offering an immersive experience that highlights the property's unique features.
Here are some strategies for crafting a memorable and effective luxury open house.
1. Understand and Appeal to Your Target AudienceÂ
Not all luxury buyers have the same needs and...
10
Crye-Leike Real Estate Services: How Switching to DeltaNET® Has Skyrocketed Agent Tech Adoption
In 1977 Harold Crye and Dick Leike were working at a real estate company together in Memphis, Tennessee, and they decided to team up and start a new brokerage. Crye-Leike Real Estate Services started with a single office, a phone, and a few agents.Â
Crye-Leike is now one of the largest independent brokerages in the nation, with over 3,000 agents and over 600 staff members in seven states and one beautiful island: Georgia, Florida, Alabama, Arkansas, Tennessee, Kentucky, Mississippi, and Puerto Rico. It encompasses 28 franchises and over 130 offices. Harold Crye still runs Crye-Leike Real Estate Services today.
RealTrends currently ranks Crye-Leike Real Estate S...
22
Building Your Real Estate Brokerage Website: Turnkey vs. Customizable
In the digital age, your real estate website is your brokerage's online storefront. It's the quickest way for prospective customers in your area to discover you and, thus, bring in qualified leads. That said, you should make decisions carefully when building your brokerage website. Who you choose as a provider, whether you'll purchase a turnkey solution or start from scratch, and what features you'll include are all important factors. It all comes down to what fits your business needs, goals, and budget.Â
Choosing a Vendor
The website vendor you choose is crit...
20
The Indie Advantage: How Independent Brokerages are Competing With Franchises
Especially in such a challenging market, many professionals in the industry believe that having a franchise affiliation is key to success. After all, they have a few obvious advantages, such as name and brand recognition, reputation, and resources like in-house technology and marketing support. However, independent brokerages have their own unique set of advantages that agents and staff can tap into. With the right approach, these advantages can lead to your firm forging ahead of franchise competition.Â
What Boutique Brokerages Have That Others Don't
Local, independently-owned brokerages have several advantages in today's market. Here are the most significant:
