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Of all the differences between traditional and modern real estate marketing, convenience is the most common theme. Modern marketing is more convenient for agents because it allows you to reach a wider audience, target the people who are already looking for what you have to offer, and centralize your relationship-management tasks so it's easy to stay in touch with all of your clients. It's more convenient for the client as well, because they get personalized content, simple communication channels, and the ability to balance their own research with your real estate expertise. Now all that's left is putting the modern real estate marketing essentials in place, so that you and your clients can start enjoying the benefits.
In the Tech Tuesday video for February 14, 2017 we gave you a tutorial on the WYSIWYG Editor. Watch the informative video below to learn more.

New Year's resolutions are great and all, but who says we have to limit our resolutions to special dates on the calendar? Perhaps you're the rare breed who has already accomplished all of your resolutions from the holiday season, or perhaps you'd like a second shot at the resolutions you picked in the midst of the New Year's Eve revelry. Either way, now is the perfect time to embrace some fresh resolutions, and grow your real estate business in the process. We're here to get you started, with four real estate marketing resolutions you will definitely want to try in 2017.
In the Tech Tuesday video for February 7, 2017 we gave you a tutorial on sharing your listings on social media. Watch the informative video below to learn more!

Pinterest is an awesome marketing tool for real estate agents. It's not the largest social network, but its visual nature, ease of re-sharing, and the interests of its user base make it a natural fit for online marketing in the real estate industry. Pinterest is loaded with crafty, DIY-minded people who love sharing about their towns, their homes, and all of their interesting projects. Building a presence on Pinterest is a bit different than doing so on other popular social networks, so it's a good idea to have a plan before you get started.
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