Posts made by author 'Franklin Stoffer'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
19
The Threat of Stagnation
I have worked directly in the real estate vertical for nearly a decade, however, real estate was not my first industry. I spent years in the fast-paced world of video game development before transitioning to a real estate software sales role in 2015.Â
One thing that was immediately evident to me when I first started to get a feel for real estate is that our industry is extremely resistant to change. When you resist change, you open your business up to stagnation.Â
American author William Burroughs famously wrote: "When you stop growing, you start dying." I have always felt t...
13
Navigating the New Real Estate Landscape Post-Settlement: Communicating Your Value Is More Important Than Ever
There is no crystal ball that agents can use to try and prepare for a future in real estate that will look so vastly different than it does today. The buyer commission lawsuit settlement has left an ever-moving target for what the landscape of real estate will look like moving forward. I have spent the last six weeks meeting with some of the nation's largest real estate brokerages and working with the product team at Delta to try and understand how we can best empower real estate brokerages and agents to continue to be successful in this new landscape we find ourselves in. Ultimately, my conclusion was that agents need to be ready to get back to the basics of truly looking at themselves as sales professionals.Â
The agents and brokers who w...
18
Fueling Technology Development Through Collaboration
My first exposure to The Realty Alliance was in 2017 when Delta Media Group® first partnered with Coldwell Banker Howard Perry & Walston. At the time, I had only been with Delta for two short years, and HPW's partnership with Delta marked the first partnership we had ever forged with a brokerage that belonged to The Realty Alliance. As we are a quarter of the way through 2024, I am happy to say that I have personally partnered with an additional 15+ Realty Alliance members over the years.Â
Brokerages belonging to The Realty Alliance are some of the most forward-thinking brokerages I have had the pleasure of working with in my professional career. As I noticed the sheer talent that belonged to these...
15
Turning a Lead Into a Transaction
Have you ever struggled to determine the true ROI of your online marketing initiatives? After all, it can be challenging to track exactly how a customer engaging in a transaction actually found your company. They may have seen a sign in a yard and called into your office, been referred to reach out to you by a former client, or been in an agent's CRM and nurtured by email marketing campaigns for a decade before finally reaching out. For brokerages that utilize transaction management programs like Skyslope or DotLoop in conjunction with a CRM platform like DeltaNET®, it is now possible to fully track a lead from initial engagement all the way to a closed transaction.Â
For the last three years, I have spent the first wee...
26
10 Tips For Agents to Maximize Their Online Tools in 2024
I was recently asked by one of our enterprise real estate brokerage partners to put together a presentation to be delivered to a group of 500 agents with the topic of: "10 tips and tricks to improve your business in 2024." The presentation was so well received that I wanted to turn it into actionable steps that could be shared with brokerages across the country, regardless of which technology platforms you have deployed in your business.Â
As the Vice President of Sales for Delta Media Group, I spend much of my day-to-day time interacting with large brokerages and figuring out ways to increase agent engagement with marketing & technology platforms. In my opinion, the tips outlined b...
