Posts in category 'Lead Generation'
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26
Forced vs. Unforced Registration: Which is Best for Your Business
The forced vs. unforced registration debate has been burning hot for years, and it's an especially relevant discussion for online real estate lead generation. With a real estate website, the major value comes when the prospect makes repeat visits to check listings, scout out neighborhoods, ask questions and ultimately does business with one of your agents. So the real debate is about which registration option is most likely to lead to the prospect taking those all-important next steps.
Before we dive into the debate, let's have a little refresher on the two contenders. With forced registration, the website visitor is required to fill out a registration form to gain access to property listings and special content. Unforced registration allows people to browse your site freely, and typically offers some extra perks (like daily emailed listings) to people who choose to sign up.
Our team at Delta Media Group is here to help you make the right choice, with a look at the pros and cons of forced vs. unforced registration.
8
Real Estate Leads Focusing Your Time, Energy and Money
As a real estate agent, you're no stranger to investing in lead generation tools; however, as you are most likely aware--not all leads are created equal. When evaluating lead generation tools, it's important to know both your cost-per-lead and your lead success rate from various sources. Your goal should be to understand exactly how much you're spending to generate leads and whether your success rate justifies the investment.
Today, we're taking a closer look at how to generate leads for real estate by analyzing the efficiency of pay-per-click (PPC) campaigns and search engine optimization (SEO) based on real, up-to-date data from our real estate clients at Delta Media Group.
Real Estate SEO and PPC: Follow the Data, Find the Leads
- Defining a Lead: One of the challenges with quantifying lead generation is that people have very different definitions of what constitutes a lead. We're not looking for people with a passive, curious interest in real estate or for people who check the right demographic boxes but aren't currently interested in buying or selling a home. A good, qualified lead comes from someone who has actively shown interest in what you have to offer either by signing up for your email list, requesting a showing, contacting you directly or otherwise engaging with your online presence in a meaningful way.
13
It's the Details That Get You More Leads in Real Estate
I have had a passion for helping businesses be successful online for twenty years. Over this time I have learned one simple motto that gets more results than anything else: Pay attention to the details.
I guarantee you heard this motto before from books, speakers, business coaches or other success people you look up to. It's nothing new but something that takes continual commitment.
21
Tips for Getting Leads for Your Real Estate Website
Do you want your real estate website to generate more qualified leads for your business? Of course you do!
Even if your website is running like a well-oiled machine, there's always room for improvement. Generating more leads through your website depends in part on the stuff you see--social media links, content marketing, search engine optimization--but also on some of the less visible aspects of online marketing. Quality is just as important as quantity, so make sure that you're generating leads who are genuinely interested in what you have to offer.
21
Delta's Open House Listings Generate Leads
Delta's real estate websites feature open house listings that will generate leads and create maximum exposure to potential buyers with ease.
