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It's the end of real estate as we know it—and we feel fine! For years, many people have predicted new technology would transform the real estate market, displacing many REALTORS® from the profession. Although technology has provided terrific tools for comparing home listings and making transactions easier, agents remain a key part of success for buyers and sellers. The profession is growing and people are continuing to discover the value of expert advice. But one thing is true—the way people relate to their listings (and agents) is changing.

Attracting clients will be one of your top concerns throughout your real estate career. Real estate agents who learn how to attract the right kind of client for them early on have the best opportunity to create a flourishing practice that meets their needs personally and professionally.

No matter which demographic they come from, what type of home they're searching for, or where they're shopping, every client wants to work with an agent who is a real local expert. The knowledge that you've accumulated about your local neighborhoods, real estate trends, and homes is what shoppers want to see, so it's crucial to make sure that they can find your local expertise. By sharing your content in the right places online, using local SEO to help clients find you, and getting involved in the community, you can position yourself as a local real estate expert.

Whether you're just getting started in real estate, or you're looking for opportunities to take your brand to the next level, there are few priorities more important than finding your real estate niche. Serving a specific niche allows you to tailor your marketing, brand, and business to the audience that matters most to your bottom line. Finding and building your niche will enable you to establish yourself as an expert in that type of real estate while building long-term relationships with clients in your target demographic. But how do you find your target audience? Start with our guide to finding your real estate niche.

Are you ready to do everything you can to connect with the next generation of homebuyers? While Millennials and Baby Boomers currently make up a huge slice of the real estate pie, Generation Z is waiting in the wings to take over as the largest demographic in real estate. Members of Generation Z—born between 1996 and 2010 – are beginning to enter the housing market, and will soon be one of your key audiences for real estate marketing. The rise of this connected, tech-savvy generation can be great news for your real estate business, but first, you need to know the best ways to keep up with Gen Z.
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