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Most homeowners would be glad to work with their real estate agent again — but they never do.
It's true. The average homeowner will own three or four properties in a lifetime, with most purchases spaced out between three and seven years. But even when they are thrilled with the service their real estate agent offered, they often end up using a different one for every transaction.
How can this be?
Some of the reasons are purely logistical. If someone is moving across the country, odds are they connect with a real estate agent in their desired area as one of their first steps. But there is a bigger reason: traditional real estate marketing is focused on customer acquisition, not retention.
Customer acquisition can be an all-consuming part of any real esta...

It's no exaggeration to say that client communication is the key to success as a real estate agent. Every client has their own needs and approaches real estate from their own unique perspective. No matter how much you know about local real estate markets or how much experience you have helping clients with real estate needs, your ability to share your expertise in an accessible, relatable way is crucial to building trust and developing productive, long-term business relationships with clients. We've got some tips to help you improve client communication, save time, and earn more referrals.
Listen, Ask Questions, and Understand Client Needs
While there are always commonalities, every client is ultimately coming from their own unique place and has their own communication needs. A first-time homebuyer will naturally h...

After a year that seemed like it would never end, 2021 is already steaming ahead. Before we know it, the holiday season will be just around the corner once again. But is your year off to a strong start? It's a question all real estate agents must ask themselves. There are dozens of proactive measures real estate agents can take to ensure that they're moving in the right direction — but there are also a few pitfalls that should be avoided.
4 Do's & Don'ts of 2021
Even though we're into January, it's not too late to start the year off on the right foot. There are plenty of realistic and attainable goals that you can achieve if you start working on them now. Here are a few...

Are you searching for a fun, convenient way to learn more about the real estate industry, and pick up tips from a wide range of experts? Real estate podcasts make it easy to learn from the best in the business, keep up with current trends, and discover new ideas to help grow your brand. As an added bonus, you can listen to podcasts at your desk, on the road, or while you're taking care of tasks around the house, so there's never a bad time to discover new real estate ideas. Start your search for the perfect podcast with our guide to the ten best real estate podcasts.

It's the end of real estate as we know it—and we feel fine! For years, many people have predicted new technology would transform the real estate market, displacing many REALTORS® from the profession. Although technology has provided terrific tools for comparing home listings and making transactions easier, agents remain a key part of success for buyers and sellers. The profession is growing and people are continuing to discover the value of expert advice. But one thing is true—the way people relate to their listings (and agents) is changing.
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