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June
17

You want people to find your business when they start their search for real estate services online, and Search Engine Optimization (SEO) is one of your most potent tools for accomplishing that goal. SEO is tied to nearly everything that your business does online, from the design of your website to the content that you create and share with the world. When done right, SEO increases visibility, makes it easier for prospects to find your business, and brings a reliable source of leads to your digital doorstep.

SEO is also constantly evolving as search engines update their algorithms and SEO experts find the best ways to adapt to new changes. Keeping up with the latest best practices is critical to achieving your SEO goals and growing your real estate business online.

Google Business Profile

Let's start with an easy one a...

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December
8

SEO — search engine optimization — is a suite of best practices aimed at two goals:

  • Raising your visibility in online searches relevant to your business
  • Giving people who visit your website a better, easier experience

Reaching the top of any significant Google search doesn't happen by chance. It's possible only when you practice search engine optimization throughout your website. Although it might seem like an intimidating prospect, SEO becomes much easier when you have the right resources in place.

SEO Is Your Key to Affordable Organic Leads for Your Website

Your

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February
18

You hear the same thing every few years: SEO is dead!

SEO — search engine optimization — has been a part of the internet for more than 20 years. Ever since the first search engines went mainstream, they needed clear signals to help them categorize the content of websites. Despite how smart it might seem, Google can't read. It needs a lot of help to understand what a page is about. SEO is a combination of best practices that make pages friendlier to human readers and search engine "bots" alike. In the process, properly SEO'd pages are more likely to appear prominently in search results.

Saying "SEO is dead!" is a lot like saying "clothing is dead!" because fashion trends change. What's popular may vary from time to time, but people still...

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December
9

Leveraging SEO to Retain More Agents

As a brokerage, you want to recruit and retain dynamic agents who will improve your presence in the market. However, many of these agents take exceptional care when choosing which brokerage to join. Who can blame them? Like you, they too want to grow to new levels of success with the support of a winning team. If you're seeking the answer for how to attract and keep a strong team of agents, SEO for real estate will optimize your search.

The team at Delta Media Group is well-versed in creating, implementing, and evolving SEO for real estate strategies. Although search engine optimization is a vital tool in the identification of qualified seller and buyer leads, it's also a priceless resource that brokerages can use to successfully recruit and retain agents....

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July
15

Aaron Geh Answers Your Real Estate SEO Questions
In an article for Delta Media Group's industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses his 20 plus year career guiding the growth of companies in various verticals using digital marketing.

I have spent over 20 years helping a wide variety of companies grow their businesses on the Internet. Here are two of the most frequently asked questions I receive and their answers:

  1. What is Search Engine Optimization (SEO)?
  2. Why Does SEO Need to be Approached Differently within the Real Estate Industry?

What is Search Engine Optimization (SEO)

First, let me define what Search Engine Optimization (SEO) is from my perspective. SEO techniques are used on and off websites to make a site more appealing to search engines. The more search engines like a website, the more they visit to index its pages.

The result of SEO work done correctly--search engines push your website higher in search results for specific key phrases associated with your products and/services.

Traffic generated from SEO is called "organic traffic."

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