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18
SEO Is As Vital As Ever
You hear the same thing every few years: SEO is dead!
SEO — search engine optimization — has been a part of the internet for more than 20 years. Ever since the first search engines went mainstream, they needed clear signals to help them categorize the content of websites. Despite how smart it might seem, Google can't read. It needs a lot of help to understand what a page is about. SEO is a combination of best practices that make pages friendlier to human readers and search engine "bots" alike. In the process, properly SEO'd pages are more likely to appear prominently in search results.
Saying "SEO is dead!" is a lot like saying "clothing is dead!" because fashion trends change. What's popular may vary from time to time, but people still need things to wear. Likewise, search engines regularly update their standards and wise SEO practitioners follow suit — but search engines still need SEO, and so do the businesses that want to succeed online.
In short, SEO is as vital as ever. In fact, there is no other way to consistently and positively influence your website's visibility in organic search. What has changed is the standard of performance, design, and usability a good SEO campaign should strive for.
Modern SEO is About Helping Website Visitors Reach Their Goals
You might think of SEO as a toolkit. It includes design techniques, technologies, and information architecture.
Take the most misunderstood concept in the SEO world: the keyword. A keyword is a specific phrase someone types in when looking for more information, such as "Atlanta homes for sale." The search engine's goal is to point the way to accurate, high-quality content so the user can find out more on this subject.
If you're in the business of Atlanta homes for sale, it only makes sense to use this keyword. Your blog posts, videos, and other content would be a lot less useful and a lot harder to find if you avoided saying "Atlanta homes for sale" out of a misinformed belief that doing so is somehow "cheating."
So it is with everything that has come to define modern SEO:
- Mobile-friendly design is good for SEO because many people look at websites on their smartphone
- SSL encryption is good for SEO because it helps protect users against having sensitive data stolen
- Video content is good for SEO because it is more engaging and easier to remember than text
- Fast loading times are good for SEO because nobody wants to sit and wait for a website to work
When real estate pros embrace SEO, they are choosing to align with the conclusions of thousands of hours of research into what makes a website helpful, useful, and effective. If they don't do so, they willingly yield the advantage to somebody who will — which is precisely the goal search engine providers have in mind.
A decade ago, boogeyman stories about the dangers of "black hat SEO" led many businesses to misunderstand what digital marketing is all about. Today's SEO is professional and precise: with tools such as Delta Media Group's all-in-one solution, you can centralize your efforts and see the impact of your work unfold over weeks and months.
Here are some essential ways to make SEO work for you:
- Create Helpful, Informative Content for Your Real Estate Website
Your blog is one of the cornerstones of your SEO strategy. Everything you post showcases your expertise, gives insights into your personality, and previews the value you offer clients. You can promote posts on social media or through your email drip campaign to extend their reach. - Focus Your Content on What Your Future Clients Search For
It's easy to learn an SEO keyword tool that gives you real clarity on what topics people care about. You'll also get estimates of how many people search for a given term each month. Think about your ideal client: Buyer or seller? Millennial? Empty-nester? Then look for topics you can discuss relevant to their unique needs. - Design Your Real Estate Website to Be Easy to Use
A well-designed real estate website demonstrates that you value others' time even before they become your customers. "Ease of use" has a number of factors. Navigation should be straightforward, making information simpler to find. Quick load times are a must, and your layout should adapt to mobile users' screens.
Combine your SEO with digital marketing automation — such as automatic social media updates — and you'll get results all the faster. Automation is the key to expanding your digital marketing without spending hours on the details. DeltaNET offers you a seamless, integrated solution you can trust. To find out more about real estate SEO and digital marketing that really works, contact us today.
