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Are you doing everything that you can to connect with, inform, and convert the many prospects who visit your real estate website? Integration of a live chat feature can help you accomplish all of those goals and more while transforming the lead generation potential of your website. By providing instant, reliable customer support through live chat, you increase your appeal to the many prospects who expect to be able to handle the bulk of the real estate process online.
Still on the fence? Here are seven ways that live chat can boost lead generation, help your team connect quickly with prospects, and make the lives of agents easier in the process.

It's a sure thing that the majority of your future clients will first encounter your brand online.
Even with the personnel and resources of a large brokerage, in-person events can only achieve so much coverage within your community. Experts estimate only about 1% to 10% of people you encounter on a daily basis will be ready to enter the market when they make contact with you for the first time.
Knowing all that, your brokerage website has a number of big jobs to do:
Your website is the centerpiece of your digital m...

What sets your real estate website apart from the competition? While features like MLS search are essential and reliable for getting your foot in the door, you'll need more than the basics to truly set your real estate brand apart online. Adding a personal touch through customization and the content you create is the best way to make your real estate website stand out for all of the right reasons.
Let's start with content. Even if you don't normally fancy yourself a blogger, your knowledge base on real estate topics, neighborhoods, and market trends put you in a unique position to inform your target audience on the topics that matter to them. In addition to being informative, the content that you — or your

Your real estate website is your digital first impression.
Today's buyers are more likely to meet you online than through a showing or other face-to-face event. This is only growing more true as Millennials and Generation Z buyers enter the market. Technology is essential to the lifestyles of younger buyers.
No matter whether you're a solo agent or work within a large brokerage, you already know you need a website. But is your website actually producing the business value you expect from it? For many in the industry, the answer is no. The website isn't making the strong first impression you want and deserve.
Wh...

Your real estate website should be one of your greatest assets for generating leads, informing prospects, and making it easier for your clients to accomplish their real estate goals. If you're building a website for the first time or your existing website is in need of an update, it's important to make sure that your new website has all of the modern features that will help you generate more business online. There's plenty of room to customize your website, as long as you make sure to include the essentials. Here are 5 essential features that every real estate website should have.
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