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When you create a website for your real estate business, it's crucial to make sure that everyone has equal access to all of the features that your website offers. The Americans with Disabilities Act (ADA) includes standards for website accessibility, and following key guidelines can help ensure your website provides a reliable, equal experience for all visitors. Whether you're creating a new real estate website or updating an existing one, this guide can help you get started with website accessibility.
Why Website Accessibility Matters to Your Real Estate Business
Your website visitors will come from a wide variety of backgrounds, and some of them will be people with disabilities which makes it harder to access certain website features. With the integration of accessibility standards throughout your website, visitors with...

According to the National Association of REALTORS®, 93 percent of real estate clients from all generations rely on real estate websites as a primary source of information when buying or selling a home. How does your real estate website stack up to the competition? In order to capitalize on the immense online interest in all things real estate, there are some essential features that every real estate website should have. With the right mix of features, content,...

When you're showing a property face-to-face, curb appeal is indispensable.
There are many different aspects to curb appeal, but it all adds up to that essential first impression. From the moment potential buyers lay eyes on the home, right before walking through the door for the first time, they are primed for a memorable experience — and ready to find the home that's "the one."
No doubt, your mind whirls into action to improve curb appeal whenever you look at a property.
You might think of things like:

With each day, more and more real estate clients find their next home — and their trusted real estate agent — through online sources. In fact, according to the National Association of REALTORS®, 52 percent of recent buyers found their home online. Without a dependable, high-performance website, it's more difficult to connect with the modern client.
And your website is so much more than a place for clients to shop for homes! The best websites provi...

79% of customers trust online reviews just as much as personal recommendations. In younger demographics, the figure can be even higher — up to 91% for consumers aged 18-35. Regardless of age, most people read online reviews, and many customers won't buy until they've read a review.
Don't think online reviews only matter for e-commerce stores:
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