Posts with tag 'SEO'
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11
What People Think When They Visit Your Website
When a client is selling a home, you coach them on all of the reliable ways that they can make the property most appealing to buyers. First impressions are a top priority, but so too are all of the little things that buyers will notice as they tour the property in depth. While the concepts are different, many of the same ideas apply when discussing your real estate website.
Is your website easy to find, and does it make a great first impression when prospects arrive? After they arrive, can they easily navigate to find what they're looking for, do in-depth research on homes/communities, and take the next steps with you...
29
How To Keep Your Lead Gen Engine Running Strong
Is your lead gen engine as reliable and robust as you'd like it to be? In 2023, successful lead gen definitely shouldn't mean having to dial phone numbers for hours on end, sending hundreds of emails manually, or pouring every waking hour into digital engagement. Fortunately, there are a ton of great passive lead gen options available right now that deliver excellent results with a very minimal time commitment from your team.
How to Keep Your Lead Gen Engine Running Strong
If your real estate website was the first thing to pop into your mind when thinking of passive lead gen, well done! There's no doubt th...
22
Lead Capture Techniques You Shouldn't Overlook
Lead acquisition is a huge part of the business growth equation for many in real estate, especially those new to the industry. Having a pipeline in place to identify, nurture, and close on your leads establishes your reputation so you can reach the next stage, where referrals will make up an increasing portion of your revenue.
Lead capture is essential to that entire process. It refers to your ability to get information about your leads.
You need this information for three main purposes:
- Determining what interests a lead has and where they stand in their buying or selling process
- Gaining consent and the ability to follow up with a lead so you remain top of mind with them
- Knowing ex...
12
How Tech Protects You From Those Rainy Days
Good times don't last forever in real estate, but neither do down times. In an industry where market conditions often dictate those ups and downs, having a plan for how to handle the slow times is essential to long-term success. The rainy days are when your reliable, consistent commitment to lead generation and marketing can help you thrive while the competition is scrambling to make ends meet.
Of course, avoiding that scramble depends on having a plan and putting in the work to ensure that your lead generation will remain strong when the market inevitably cools. Here are some marketing tools that dramatically simplify lead generation, help generate more leads passively, and can help your team find success even on those rainy days.
How Tech Protects You From Those Rainy Days
While the best marketi...
9
How Do You Define Success?
What does success mean to you? It's a deceptively simple question and an important one to ask when it comes to your real estate marketing. Defining success is an essential step in working toward your goals and understanding what those goals should be in the first place. Today, we're going to take a closer look at some of the marketing goals you might be pursuing, along with some tech and tactics to help you achieve your version of success.
Goal #1: Building Better Relationships
With clients, success so often depends on the strength of the relationships that you build. When you communicate clearly, understand the client's goals, and can create a clear plan that helps them accomplish those goals, you're already well on the road to success. The right real estate CRM, like